Redken continue to push the envelope with their extensive research and innovation to bring the latest must-have products to market all around the world.

Every year, Redken are the leaders at Fashion Week – with over 100 shows every year worldwide – creating the future of the industry with their artist network. This network includes passionate individuals with specialised talents who travel the world sharing their education message to learn, earn and live better, and bring the latest trend to life. Their unparalleled commitment to high-performance and breakthrough products, enables them to be at the forefront of every trend.

This year is no different.

Redken have extended their knowledge and performance again and introduced NEW Heatcure Professional; a breakthrough heat-activated salon service and at-home self-heating treatment designed to restore damaged and overly-processed hair. With six years to development and master the service and treatment, your hair will thank you.

This two-part Heatcure system includes the back-basin service consisting of the Heatcure Professional Formula and the Heatcure Professional Tool which must always be used together. The second part of the system includes the revolutionary Heatcure At-Home Treatment.

With the help of a unique combination of proteins (arginine, soy and sepicap), oils (wheat and palm), low-melting point waxes and cationic conditioners the heat-activated protein delivery system penetrates deep up to the hair’s cortex to instantly fortify and restore damaged hair with lasting results. In fact, just one Professional Heatcure service restores appearance of shine, conditioning and softness with a 99% customer satisfaction rate*.


Redken 5th Avenue NYC is a professional hair care and hair colour company dedicated to providing inspiring education, ground-breaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. For more information visit, Like Redken New Zealand on Facebook  or follow them on Instagram @RedkenNewZealand