The modern Kiwi man wants it all – a job, partner, family, friends, hobbies, sport, health, tasty food and great beer.
With Steinlager Edge, there’s no reason he can’t. Its new formulation means you can keep your edge, without giving up the great taste of a full-flavoured lager.
The mid-strength beer category is growing in popularity, as it allows you to fit more into your life, while still making the most of being social. There are those who believe that a lower strength beer can’t taste the same as a full-strength lager, but with the new Steinlager Edge those people will have to drink their words!
At 3.5%, Steinlager Edge is a mid-strength beer – perfect for when you’ve got a busy life that needs living. It was launched in 2009, but has recently had a change in its formulation to provide the more full-bodied flavour that Kiwi men love.
This great tasting brew is perfect for those times when there’s nothing better than a cold beer, but nothing worse than not being on your game – at business lunches, sports games, family dos, mid-week catch-ups. It provides an alternative option at social occasions when you’d like to have a beer, but have to keep the rest of your life in mind too.
“The new flavour of Steinlager Edge combines a well-rounded taste with all the benefits associated with a mid-strength beer,” says Todd Gordon of Steinlager. “There’s no need to do less in life, to compromise or to sacrifice doing the things you love. There’s also now no need to put up with flavourless beer or not have one at all because you have other responsibilities. Steinlager Edge helps to make sure you keep up with it all.”
Steinlager Edge remains a mid-strength beer, but is no longer ‘low-carb’. “The previous Edge formulation was both low-carb and mid-strength, but research has shown us that the Kiwi man prefers a full-flavour beer to a low-carb one,” adds Gordon.
The release of the new-and-improved Steinlager Edge formulation coincides with the launch of a new pack design. For more information, visit www.steinlageredge.com
Steinlager Edge. Keep your edge.