To paraphrase Mark Twain, reports of the death of the corporate Christmas party appear to be greatly exaggerated. According to Auckland restaurateur Luke Dallow, company Christmas bashes are making a comeback – and the champagne is flowing.
Dallow’s popular Sale St bar and restaurant is heavily booked out in December with 65 Christmas functions booked – and only 24 days on which to hold them. Dallow says the ‘silly season’ is taking its moniker seriously. “Last week we had 19 functions booked. It’s gone mad. Either the recession is well and truly over or everyone simply wants it to be gone and is throwing pessimism out the door.”
Bubbly is making a huge comeback too, Dallow says. “Champagne sales at Sale St for this November were 140 per cent up on the same month a year ago. And draft beer sales have gone through the roof too. Frankly, it’s great to see.”
Dallow maintains Sale St sells more pints of beer on Friday and Saturday nights than any other establishment in the country. The bar is selling approximately 2,050 litres of draft beer a week and that doesn’t include bottled beer. “So, contrary to some media reports, companies have thrown off the Christmas Grinch image with a vengeance. Thank heavens the corporate credit card is making a comeback.”
There have been 90 corporate Christmas functions booked at Sale St this year including 25 in November and 65 in December.