Shoppers from Kaitaia to Invercargill will experience a new look Alison`s Pantry this month as Dow Design`s makeover of the self selection area of New World and Pak `n Save stores is unveiled.

As a brand, Alison`s Pantry needed to convey the progressive modern business it has become; with expertise and integrity in sourcing top quality foods and sound relationships with retailers. It also needed to appeal to the 2010 shopper who is ingredient and health conscious and has a respect for authenticity. Dow created a fresh clean look for the popular scoop bins through a stylish logo and navigational signage that brings the brand right up to date.

“Our vision was to better capture the direct, fresh experience of Alison`s Pantry and create an exciting market-like feel for the space that stimulates the shopper with its choice and quality products,” says Dow Design Creative Director, Donna McCort.

She says Dow was assigned the task of encouraging more frequent use of what is a specialised area of a supermarket. “To make the produce look more appetising, we opted for a clean, minimal look that allows the shopper to easily see foods that get their taste buds going amongst the vast selection.”

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