Mark Sunday 1st August in your diary now. It is going to be the first ever National NZ Roast Day, celebrating the wonderful home-cooked meal that is the humble roast.

Selaks National Roast Day: Sunday August 1, 2010
Selaks is bringing back the Roast.
Writer Edna Ferber once said: “Roast Beef, medium, is not only a food. It is a philosophy.”*
It’s a viewpoint Selaks entirely agrees with. As winter takes a hunger-inducing hold on the nation, New Zealand’s leading wine company feels it’s time to celebrate our gastronomy by dedicating a day in its honour.
There are reports that the roast is disappearing from our menus, and a recent survey by researchers at Chatham House shows that steep rises in food prices are likely to consign the traditional Sunday roast to a rare household event within two decades.
With a proud 76 year history of bringing family and friends together over good food and wine, Selaks is determined not to see this culinary stalwart become just a page in our country’s rich epicurean history. 
For your diary:
What: Selaks National Roast Day
When: Sunday August 1, 2010
Where: NZ-wide
Why: To save our national meal, the Sunday Roast
*Ferber’s complete quote: “Roast Beef, medium, is not only a food. It is a philosophy. Seated at Life’s Dining Table, with the menu of Morals before you, your eye wanders a bit over the entrees, the hors d’oeuvres, and the things a la though you know that Roast Beef, medium, is safe and sane, and sure.”

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