1st ever NZ roast day fresh ideas

Mark Sunday 1st August in your diary now. It is going to be the first ever National NZ Roast Day, celebrating the wonderful home-cooked meal that is the humble roast.

Selaks National Roast Day: Sunday August 1, 2010
Selaks is bringing back the Roast.
Writer Edna Ferber once said: “Roast Beef, medium, is not only a food. It is a philosophy.”*
It’s a viewpoint Selaks entirely agrees with. As winter takes a hunger-inducing hold on the nation, New Zealand’s leading wine company feels it’s time to celebrate our gastronomy by dedicating a day in its honour.
There are reports that the roast is disappearing from our menus, and a recent survey by researchers at Chatham House shows that steep rises in food prices are likely to consign the traditional Sunday roast to a rare household event within two decades.
With a proud 76 year history of bringing family and friends together over good food and wine, Selaks is determined not to see this culinary stalwart become just a page in our country’s rich epicurean history. 
For your diary:
What: Selaks National Roast Day
When: Sunday August 1, 2010
Where: NZ-wide
Why: To save our national meal, the Sunday Roast
*Ferber’s complete quote: “Roast Beef, medium, is not only a food. It is a philosophy. Seated at Life’s Dining Table, with the menu of Morals before you, your eye wanders a bit over the entrees, the hors d’oeuvres, and the things a la though you know that Roast Beef, medium, is safe and sane, and sure.”

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