Charitable wine shaking things up fresh ideas

A new wine launched to help the victims of the Canterbury Earthquake has proved a hit with more than $150,000 of the bottled blend selling in its first two weeks.

Mud House wines has put together a special blend of Marlborough 2010 Sauvignon Blanc to raise funds for the region as part of “The Day the Ground Moved Like Jelly” initiative.
The charitable vintage features a distinctive label, a drawing by 8-year-old Christchurch student Bella Kingi of her home following the earthquake, and is proving popular with compassionate Kiwis.
More than 10,000 bottles of the special blend have been snapped up since its launch two weeks ago by sympathetic wine lovers wanting to help the region.
Mud House Wine Group director Neil Charles-Jones says he’s thrilled to see how quickly Kiwis throughout the country have got on board with the initiative.
“Proceeds from every purchase are going to help those impacted by the long-lasting effects of the earthquake,” says Charles-Jones.
“The Christchurch earthquake and its affect on the community touched all of us and we wanted to help in whatever way we could. We are glad that so many people have come on board to support our initiative and ultimately the people of Canterbury.”
Local Marlborough restaurateur Marcel Rood initiated ‘The Day the Ground Moved Like Jelly’ campaign as a ‘gift from Marlborough to our neighbours in Canterbury’. Mud House Wines led the project with numerous production, packaging and freighting companies also coming on board to offer their assistance.
The Marlborough 2010 Sauvignon Blanc specially blended by Mud House Wines is available in Countdown, Foodtown and Woolworths supermarkets nationwide.

About the Mud House Wine Group: Established in 1996, the Mud House Wine group owns the Mud House and Waipara Hills brands. Mud House branded wines are distributed through Vintners in New Zealand and are also available in Australia, US, Canada, UK, EU and Asia. Mud House has a strong wine range, with the Marlborough Sauvignon Blanc being the champion. The Central Otago Pinot Noir is also making a name for itself as a great tasting, excellent value wine.

Print Friendly, PDF & Email