The Kellogg Company has been ordered to pay US$2.75 million to consumers it misled with claims that one of its cereals improved children’s attention, and consequently their academic performance. A further US$5.5 million will be paid to charities working on improving the diets of children in the US.
The claim was made on packages of Frosted Mini-Wheats cereal in the United States, initiating a class action. Kellogg claimed that “Clinical studies have shown that kids who eat a filling breakfast like Frosted Mini-Wheats have an 11% better attentiveness in school than kids who skip breakfast.”
Prosecutors argued that this attentiveness was not as a consequence of eating Frosted Mini-Wheats, and a Federal judge agreed, ordering the payments by Kellogg. Individual consumers deceived by the claims will each get a payout of between US$5 and US$15.