Ever wondered what the M stands for in your favourite chocolate lollies?
Well, rumour has it that in 1941, Forrest Mars Senior, of the Mars Candy Company, struck a deal with Bruce Murrie the son of famed Hershey president William Murrie, to develop a hard shelled candy with chocolate at the centre.
Anticipating a chocolate shortage due to WWII, Mars knew he needed Hershey’s chocolate. His hunch turned out to be spot on.
The deal gave Murrie a 20% stake in the newly developed M&M which was later bought out by Mars when chocolate rationing ended at the end of the war but the name remained M&M for ‘Mars & Murrie’.