Moa have started brewing a Breakfast Beer, true story. And it is attracting attention from around the world.

Launching this week, Moa Breakfast is a blend of premium wheat malt, floral Nelson hops and cherries.

American chat show Lopez Tonight made mention of the New Zealand beer on Tuesday describing its cherry flavour.

Brewer Josh Scott got the idea while on a trip to Auckland. He and his father Allan would sometimes compliment a leisurely breakfast with beer, which got him to thinking. “On occasion people enjoy champagne at breakfast time, so I thought, ‘why not beer?’” says Josh.

Moa Breakfast is a very refreshing and fruity lager specifically designed as a breakfast style beer but can be enjoyed at any time of the day. It has an alcohol content of 5.5%. Like champagne, it is bottle fermented and conditioned and is sealed with a cork, muselet and foil.

Moa Breakfast is available in 375ml bottles in selected stores and premium cafes, bars and restaurants. Four packs of Moa Breakfast have a RRP: $33.99.

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