Electrolux are famous for their home appliances and a NZ design is 1 of 8 finalists announced this week in the Electrolux International Design Lab Competition 2011.

The ninth edition of the annual Electrolux Design Lab competition challenged industrial design students around the world to consider Intelligent Mobility within home appliances.
 
Eight young designers, chosen from a field of 1,300 entrants, will now present their concept to a jury of expert designers in London, 7th September 2011.
 
Electrolux will present the eight finalists, representing Australia; Canada; Finland; Hungary; New Zealand; Slovakia and the USA, in a programme that also features insights from Electrolux product specialists and leading designers, including Electrolux global head of Design, Henrik Otto.
 
“The Eight finalists have shown insight and innovation to make it this far in the 2011 Electrolux Design Lab challenge” says Henrik Otto, SVP of Global Design at Electrolux. ”In what was a particularly challenging brief, the top eight are to be congratulated for their lateral thinking and creativity but they will now need to demonstrate why their concept should be crowned absolute winner.”
 
The Smoobo mixer, designed by New Zealander Roseanne de Bruin from Massey University is a unique design which is enjoyable and easy to use. Each bounce activates the kinetic batteries, which in turn power the rotary blades to create a perfectly blended smoothie (see image).
 
The Eight finalists will each present their concept at the Business Design Centre, London on September 7th 2011. The jury will consider entries based on intuitive design, innovation and consumer insight when awarding the first prize of a six-month paid internship at an Electrolux global design centre and 5,000 Euros. A second prize of 3,000 Euros and third prize of 2,000 Euros are also on offer.
 
The eight finalists can be seen on-line at www.electrolux.com/designlab
 
About the Electrolux Group:
Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovative products that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, cookers, air-conditioners and small appliances such as vacuum cleaners sold under esteemed brands like Electrolux, AEG, Eureka and Frigidaire. In 2010 Electrolux had sales of SEK 106 billion and 52,000 employees.

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