A premium NZ beverage company Ti Tonics, has become a huge hit across the Tasman, with Australian sales outstripping those in its home country and likely expansion into new markets including Asia and North and South America.
Ti Tonics launched its range of premium iced teas in New Zealand and Australia in June last year and, thanks to a listing with a boutique beverage distributor; sales in Australia are exceeding those in New Zealand.
Ti Tonics founder Dr Tracey King says signing a deal with one of the best known and highly regarded non-alcoholic beverage suppliers in Australia which services up to 10,000 outlets has seen Ti Tonics go from strength to strength.
Ti Tonics secured Boutique Beverages in Queensland to distribute the range to the route, café and restaurant market.
“Getting listed with Boutique Beverages was such a coup for us and has meant getting the product out into the Australian market much easier. We were always confident Australian consumers would love Ti Tonics as much as New Zealanders, but the fact that sales in Australia are bigger than those at home exceeded our expectations,” says Dr King.
On top of its deal with Boutique Beverages, Ti Tonics has achieved listings with 12 other Australian café and route trade distributors in Sydney, Melbourne, Adelaide, Perth and Brisbane and has entered into a sales and marketing agreement with beverage exporter Dion Mortimer to tackle the North American, Asian and MERCOSUR markets.
“We’ve also fielded interest from various other distributors around the world, including Korea, Japan, Taiwan, Singapore, Brazil and the United Arab Emirates, meaning consumers in those regions will hopefully be enjoying all of the benefits of Ti Tonics soon too,” says Dr King.
Formulated to provide consumers with a drink that refreshes from the inside out, all Ti Tonics iced teas use only natural ingredients and contain polyphenols – antioxidants that harness the numerous health benefits contained in green tea or the skins of fruits and vegetables.
Served up at numerous high profile fashion, sporting and corporate events and the drink of choice for a number of Kiwi celebrities, Ti Tonics are sweetened naturally and each drink contains approximately 100 calories per 350ml serving – 20 per cent less sugar than most premium juices on the market that don’t use artificial sweeteners.
Dr King, who holds a PhD in Health Psychology, says significant research was undertaken to create the Ti Tonics range, the result of which is the creation of products that are considered scientifically advanced and ahead of the industry pack.
For more information about the Ti Tonics range visit http://www.ti-tonics.com/