Auckland student Roseanne de Bruin has just won third place in the finals of the prestigious Electrolux Design Lab competition in London for her bouncing ball blender invention.
Ms de Bruin’s Smoobo design beat more than 1300 entries from over 50 countries for third place of eight finalists. She was one of three New Zealand entrants – all from Massey’s Auckland School of Design – to be named among the 25 semi-finalists earlier this year.
She described her success as “completely amazing, mind-blowing! Coming this far is better than I could ever dream.”
The overall winner was Adrian Mankovecky, from Slovakia, with his Portable Spot Cleaner, with second place to Enzo Kocak, from Monash University, Melbourne, for his all-in-one hotplate, warming device and cooler for portable use. Onda, a portable microwave oven designed by Matthew Schwartz from California State University, won the People’s Choice Award, voted online.
Ms de Bruin and seven other finalists from Australia, Finland, United States, Canada, Slovakia, Hungary and South Korea presented their concepts to a jury of expert designers on September 7. The jury considered intuitive design, innovation and consumer insight before awarding first prize of 5000 Euros (about NZ$8700) and a six-month internship at an Electrolux global design centre, second prize of 3000 Euros (about NZ$5220) and third prize of 2000 Euros (about NZ$3480).
The Electrolux Design Lab, in its ninth year, challenges undergraduate and graduate industrial design students to “present innovative ideas for household appliances of the future”. The theme for 2011 was Intelligent Mobility with the brief requiring designers to create home appliances reflecting the theme and which can be used away from or in the home.
Ms de Bruin’s quirky Smoobo combines the fun of a bouncing ball with an environmentally friendly way of making a smoothie. The ball contains a plastic casing, which is filled with selected ingredients such as fruit, yoghurt and juice. The user bounces it to activate kinetic energy batteries that in turn make rotor blades inside the ball spin to blend the smoothie ingredients.
The idea for Smoobo came to the former Rangitoto College pupil when she was sitting on a park bench.
“I was on my break at work, sitting in the park drinking a thick shake I just bought from the local dairy. A kid, around seven years old, ran into the playground, basketball in hand. He was so happy. His eyes lit up as he bounced the ball to his father,” she recalls. “I thought ‘wouldn’t it be cool if there was a way to get children to be more enthusiastic about healthy eating, and even better if this idea also encouraged the kids to help their parents with preparing food’. That’s when it hit me. A blender in a bouncy ball!”
The theme in the competition’s ninth year is ‘Intelligent Mobility’. The students were invited to create home appliances ideas for how people prepare food, clean and do dishes both within and beyond the home from this particular perspective. The appliances should not only physically be more portable, but also provide flexible control to liberate people from being in the home. The brief particularly requested ideas that offer personalization and inspire users whilst utilizing existing technology to offer support and guidance. Additionally, all concepts should reflect Scandinavian Design values – being sensitive to the environment, providing intuitive ease of use and aesthetic appeal.
First step towards a design career:
One of the purposes of the competition is to function as an innovative arena for the introduction of new talents and products to the market. The jury evaluates the entries based on innovation, intuitive design and consumer insight. The ability of the students to present their design well is also important as eight top finalists participate in a final global event where they present their entries to a jury of high-level designers. This year’s jury members are Danish designer Cecilie Manz, award winning architects Hayes and James Slade, and Henrik Otto, Senior Vice President of Global Design at Electrolux.
About Electrolux Design Lab:
Established in 2003, Electrolux Design Lab is an annual global design competition open to undergraduate and graduate industrial design students world-wide. The jury considers entries based on intuitive design, innovation and consumer insight. Participants are invited to present innovative ideas for household appliances of the future. This year’s jury members are Danish designer Cecilie Manz, award winning architects Hayes and James Slade, and Henrik Otto, Senior Vice President of Global Design at Electrolux.
About the Smoobo Blender:
The Smoobo blender is a fun and environmentally friendly way of making smoothies. Simply put all your favorite ingredients inside the rubber ball, shut the knob tightly and start bouncing it around. The bounce in itself activates the kinetic batteries that in turn make the rotor blades spin, resulting in a perfectly blended smoothie. The Smoobo surface is made of uneven rubber knobs that will make the bounce even more fun as you’ll never know what direction the Smoobo will take.
Share more of our thinking at http://www.electrolux.co.nz
Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovative products that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, cookers, air-conditioners and small appliances such as vacuum cleaners sold under esteemed brands like Electrolux, AEG, Eureka and Frigidaire. In 2010 Electrolux had sales of SEK 106 billion and 52,000 employees. For more information go to:
www.electrolux.com/press and www.electrolux.com/news.