The clever foodie that helped bring Corn Chips to the world has passed away and to mark his death, his family will sprinkle his grave with Doritos corn chips.
The founder of one of the world’s most iconic American snack brands, Doritos, will be buried with the corn chips which made him famous.
The family of Arch West, who died of natural causes at the age of 97 recently, says they’ll also scatter the chips at his graveside service in Dallas.
“We are tossing Doritos chips in before they put the dirt over the urn,” says his daughter, Jana Hacker. “He’ll love it.”
It’s not clear whether the funeral plans – which Arch’s family disclosed to the Dallas Morning News – are part of his last request or if it’s an independent tribute to the creator’s snack food influence.
Arch developed the corn chip after a family holiday in California in 1961, where he came across “some little shack where they were making some interesting kind of chip”, his daughter says.
But his company, Frito-Lay, didn’t buy his idea to market the food wider, so he got some money for a budget and started to do it himself without telling the head honchos.
It ended up being the first tortilla chip to be sold nationally in America in 1964, and became a multimillion-dollar product for the company, which is now part of PepsiCo.
They’re now available across the world and have expanded internationally to 100 flavours (although some have been discontinued), with varieties like Nacho Cheese, Cool Ranch, and 1st Degree Burn Blazin’ Jalapeno.
The original plain flavour which Arch begun Doritos with – called so because of the Spanish word “doradito”, which means “little golden” – is still comprised of just three ingredients: corn, vegetable oil, and salt.