It’s a name synonymous in NZ with food. Woolworths. Woolies. Weekly specials. Well not any more! Across the ditch, Woolworths has become involved in the very competitive cellphone and call plan market. First it was petrol stations, now it’s mobile phones supermarket-style.

Woolworths Australia has entered the fiercely competitive mobile phone market with the launch of the Woolworths Everyday Mobile pre-paid service.

Woolworths said today (Monday) it had signed a Mobile Virtual Network Operator (MVNO) agreement with Optus. This was the first agreement of its type for a retailer in Australia the company said.

Alex Cochran, business manager for Woolworths Everyday Mobile said: “Our customers have told us the amount of plans, caps and bonuses is confusing and what they really want is clear and transparent pricing and everyday value.” Woolworths Everyday Mobile cuts through the confusion and offers call rates that are easy to understand. There are no unnecessary extras, no lock-in contracts and no hidden charges making it the perfect choice for people who just want a simple mobile solution,” Cochran said.

He said customers would receive a highly competitive rate for standard voice calls and standard text messages (SMS) to mobile numbers within Australia and a 100 day credit expiry period. Woolworths Everyday Rewards customers who link their Everyday Rewards and Qantas Frequent Flyer accounts will also earn one Qantas Frequent Flyer point for every dollar spent above $30 in one transaction, when they present their Everyday Rewards card at Woolworths or BIG W stores.

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