They’re known for their fondness of frog legs, snails a la escargot, gorgeous pastries and cold soup, but the French have found themselves hankering after New Zealand lamb. Can’t blame them! And Silver Fern Farms is on to the job to get it there.
Silver Fern Farms will launch its lamb products in France this week.
The specially packed Silver Fern lamb is being sold through food retailer Intermarche, which has more than 1500 stores in France and a further 500 across Spain, Portugal, Belgium, Poland, Bosnia and Romania.
“It’s a first for NZ chilled lamb and a first for Intermarche, which has reserved space in its fresh meat cabinet for retail-ready, labelled NZ lamb,” said Silver Fern Farms’ chief executive Keith Cooper.
Small single muscle leg roasts, boneless rumps, French racks and lamb stir fry are new generation products for small households wanting the flavour of lamb without having to visit a restaurant, Cooper told Farm Online.
The supply agreement represents “a real coup for both companies and their respective co-operative members, providing a direct link between the consumer and the farmer and tangibly demonstrating the value of our plate to pasture strategy,” he said.