New Zealand?s international trade show for the foodservice, bakery and retail industries is back – and the biennial event is proving to be vital for the growth and development of the FMCG and hospitality sectors.

The show is a great way to leverage the New Zealand industry, says Dona White, CEO of North Port Events (organisers of Fine Food New Zealand in partnership with Diversified Exhibitions, Australia).

“The inaugural Fine Food New Zealand show in 2010 was a resounding success, exceeding expected visitor numbers by 15% and attracting excellent feedback from every quarter – including 240 satisfied domestic and international exhibitors,” says White.

“The 2012 event promises to be even better, despite recent recessionary pressures, not least because the industry sectors that Fine Food New Zealand serves are generally defying the trends and showing strong growth.”

FMCG is New Zealand?s largest manufacturing industry, accounting for 5% of GDP and providing about 63,000 full time jobs. New Zealand supplies 2.4% of the world trade in processed foods and exports are growing.

The hospitality industry is also a major player, contributing $6.5 billion to the local economy annually and provides about 100,000 jobs. Steady growth has been noted in foodservice sales over the past 24 years (1987 – 2010), with average real growth reaching 4.4% per annum.

Total food retail sales volumes rose 2.2% in the September quarter last year, the largest quarterly increase since December 2006. Sales volumes increased in 13 of the 15 retail industries, led by significant rises in supermarkets, grocery stores and accommodation sales.

“The significance of these sectors to the New Zealand economy is not going to diminish any time soon – hence the importance of Fine Food New Zealand to the Kiwi business community,” says White.

“Fine Food NZ is the trade show these vital industries deserve. It?s where the manufacturers, producers, and distributors can expand their customer bases, make sales, promote their brands, launch new products and source new suppliers. There is simply no better environment for these businesses to engage with their target markets.

“Interest is running high as the show approaches and I would urge all businesses in these sectors to contact us quickly to snap up the top sites before they all go.”

Mike Sander from ANZCO Foods exhibited at Fine Food New Zealand 2010 and believes the show was great value, and effectively opened doors for his business.

“You can spend tens of thousands of dollars travelling around to meet customers – but with Fine Food New Zealand they all came to see us. A captive audience for three days, it was well worth our spend,” he says.

“We have since developed new business in the Pacific, expanded our sales, increased awareness for ANZCO Foods in New Zealand and we?ve built on our successes in Australia. We thank North Port Events for teaming up with the Australian organisers to finally bring a professional, and rewarding trade show to New Zealand that is to international standard.”

Fine Food New Zealand will be back at ASB Showgrounds in Auckland from 17-19 June 2012.

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