Premium cat food brand, Dine has announced a global partnership with stunning international actress and TV star, Eva Longoria.

Passionate cat lover Longoria, star of the internationally acclaimed TV show Desperate Housewives, is the face of the new Dine global campaign ‘Follow Your Passion’ which will focus on celebrating and fuelling the many passions of cat lovers everywhere, including New Zealand.

Launching with a new television commercial, the campaign will encourage cat lovers to confidently express, share and live out the many passions in their lives including their love for their cat. The ad which will air globally from May 2012 will allow viewers to see a more personal side of Longoria as she playfully reveals some of her most hidden passions.

Longoria says she is really excited to be working with Dine on this campaign because she has so many fulfilling passions in her life.

“Including my love of cats, I love to dance and cook and I enjoy spending time on my work. I also have a passion for relationships whether it’s with my family, loved ones or with animals, so for me my passions are pretty central to who I am,” says Longoria.

Dine Marketing spokesperson Oliver Downs says Longoria is the perfect ambassador for Dine.

“She is a confident, spirited, sophisticated and beautiful woman whose incredible zest for life comes across in everything she does – from acting, to cats, to philanthropy. Our 2012 campaign will focus on celebrating the many passions in our consumers’ lives so we are very excited to be working with her,” says Downs.

The 2012 integrated global campaign will incorporate TV advertising, PR and digital activity.


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