Popular café chain Muffin Break has been named Coffee Shop of the Year in a new nationwide survey*.

Muffin Break beat a number of New Zealand’s best-known coffee outlets to take the honour for providing its customers with the best service. The Customer Satisfaction Awards are based on a new survey which interviews 12,000 New Zealanders annually.

Customers are asked to rate the service or product on a scale from ‘very satisfied’ to ‘not at all satisfied’ and these classifications are then analysed to result in an overall winner for a range of categories. Muffin Break General Manager Garry Croft says the company is thrilled to have received this award, which recognises the high value the team puts on customer satisfaction.

“This Customer Satisfaction Award is a great credit to our franchise owners and their staff. It really is about the whole package for us and it’s exciting that this recognition endorses our commitment to having all Muffin Break customers feel appreciated at our stores. We strive to give people a great experience time and time again,” he says. Roy Morgan Research CEO Michele Levine says customer satisfaction is vital to every New Zealand business, particularly in the age of social media where any negative customer interaction can literally be broadcast to thousands of people instantly.

“The Roy Morgan Customer Satisfaction Awards are presented to those businesses in New Zealand who are leading their category in customer satisfaction and have earned formal recognition of that achievement,” says Levine.

For more information on Muffin Break go to www.muffinbreak.co.nz

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