A quintessentially ‘British’ campaign celebrating SCHWEPPES launches this month just as the entire British Empire begins celebrating their Queen’s Diamond Jubilee.
The campaign theme, ‘At the end of the day, all you need is a SCHWEPPES’ celebrates the charmingly British side to a 220-year-old brand, that also holds a firm place in the hearts of Kiwis.
Fans can embrace the ‘Best of British’ as the successful campaign comes direct from Britain, using light-hearted humour and playing on the classic ‘stiff British upper lip’ to demonstrate the extent of a bad day – because at the end of it, you can come home to a SCHWEPPES.
Two 30-second commercials (which kicked off Queens Birthday Weekend), are supported by outdoor bus shelter ads and billboards, as well as an online presence.
In keeping with tradition, SCHWEPPES proudly supported New Zealand’s own ‘Last Night of the Proms’ this month in honour of the Queens Diamond Jubilee.
Coca-Cola Oceania’s Marketing Manager Sparkling Beverages, Brid Drohan-Stewart says they expect the campaign to be popular among 30-49-year-olds, however expects that the good humour will be appreciated by all Kiwis.
“As the longstanding category leader for adult beverages and mixers SCHWEPPES remains ever popular with adult consumers. This campaign is a true reflection of what Kiwis know to be classically SCHWEPPES, and comes during a season when many Kiwis are enjoying embracing their British roots,” she says.
About The Coca-Cola Company:
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands globally. Led by Coca-Cola, the world’s most valuable brand, the Company’s portfolio features 15 billion dollar brands, including diet Coke, Fanta, Sprite, Coca-Cola Zero, glacéau vitaminwater, and Powerade. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to drink coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environment footprint, support active, healthy living, create a safe, inclusive work environment for our associates and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.