McDonald’s New Zealand announced it has sold a whopping three million kilograms of New Zealand Angus beef since 2009. With the launch of the promotional Angus the Great burger, the company expects to continue its contribution to the success of local Angus beef sales.
This milestone is acknowledged by AngusPure’s chairman Tim Brittain, who says the ‘McAngus’ programme has been instrumental in helping grow the demand for Angus cattle, and that Kiwi farmers have been well rewarded since the original launch of the Angus burger range in 2009.
McDonald’s New Zealand’s Managing Director Patrick Wilson says McDonald’s restaurants across the country, which are predominantly locally owned and operated by franchisees, are pleased they can contribute to the success of local Angus beef sales.
“All our Angus beef is sourced from New Zealand suppliers, so we’re supporting local farmers and communities with every sale we make,” says Mr Wilson.
AngusPure has worked with key partners, including Silver Fern Farms and ANZCO Group, through its Riverland Beef operation to supply the three million kilos of Angus beef to McDonald’s.
“Since this programme began, the prices and number of Angus bulls sold at auction has continued to surpass all expectations. Prior to the 2013 selling season there was a 42 per cent increase in the number of Angus two-year-old bulls being sold at auction as well as a 20 per cent increase in the average price,” says Mr Brittain.
“AngusPure also recognises the opportunity which lies in McDonald’s reputation as a long-standing, well-known brand. The international platform provides the industry with an exciting prospect to demonstrate New Zealand’s beef quality and nurture the positive outlook of local breeders.”
Mr Wilson says the company will continue to promote its locally sourced products and suppliers.
“We use locally produced ingredients wherever we can in our menu, purchasing over 1.4 million kilograms of fresh, locally grown lettuce and 16.4 million kilograms of potatoes in 2013. With the huge majority of McDonald’s meat, bread and other produce sourced locally, we take every opportunity to promote the quality of New Zealand products. The large amount of Kiwi goods that are shipped to McDonald’s markets offshore is true testament of this.”
In 2013 McDonald’s spent $170 million with local suppliers and exported $465 million of local meat, cheese and other produce to McDonald’s markets offshore. Wilson is extremely proud of this achievement and hopes that the commitment and success of McDonald’s New Zealand and its 53 franchisees will continue to reflect positively on local suppliers, like AngusPure.
Since the introduction of Angus beef to the McDonald’s menu in 2009 with the Grand Angus and Mighty Angus, McDonald’s has also introduced a number of promotional Angus burger items, including the Kiwi Angus and Pepper Mayo Angus, and now the return of Angus the Great, which is available nationwide now.