Pilsner Urquell, the world’s original pilsner, will soon be available cold shipped to New Zealand.
Brewed since 1842, Pilsner Urquell is still produced in the original brewery using the same techniques, with ingredients sourced from the same farming regions.
The brand’s fierce traditions and an uncompromised stance on the craftsmanship of brewing are what set Pilsner Urquell apart from the rest according to Pilsner Urquell marketing manager Mike Hannan.
“It tastes like no other beer because it is brewed like no other beer.”
Pilsner Urquell means ‘ancient source’ and is still produced using the same SAAZ hops from Zatec, the same Czech barley from Moravia, the same strain of yeast and the same soft Plzen water as the first brew.
The brewery still germinates and malts onsite and triple decocts its mash over open flames, a process it first used in 1842
The result, says Hannan, is a unique flavour profile that hasn’t changed in 172 years*. “Pilsner Urquell defined the pilsner style; a wonderful balance of subtle sweetness, pleasing bitterness and a rich crisp body.”
Thanks to extensive shipping measures and despite travelling more than 18,000 kms, Pilsner Urquell arrives in New Zealand as fresh and as distinct as the beer enjoyed in its homeland.
Hannan says the beer’s unique taste is preserved by refrigerated shipping.
“The primary enemies to preserving the integrity of beer are time, heat and light. We took the decision for all Pilsner Urquell to be shipped in refrigerated containers within 30 days of brewing to limit the ageing process.”
“Alongside cold shipped kegs, cold shipped 12 packs will be presented in brown glass bottles similar to the very first ones that rolled out of the Plzen brewery.
“At a time when authenticity has never been more highly prized we’re thrilled to offer Kiwis one of the world’s most iconic beers, 100% imported and cold shipped,” Hannan says.
Pilsner Urquell will be available on tap in a select range of bars from late October.
It will also be available in 330ml 12 packs at leading premium beer retailers at an RRP of $27.99.
*An analytical test performed in 2012 by Labor Veritas AG in Zurich found that the current Pilsner Urquell almost identically matches parameters set in place in 1897.
About Pilsner Urquell
Pilsner Urquell has been brewed since 1842 in Plzen in the Czech Republic, a city that epitomises purity and perfection. The people of Plzen have always been passionate about their beer, so much so that decades ago unsatisfactory brews were unceremoniously emptied into the city’s sewers. Pilsner Urquell is a beer for the discerning drinker who appreciates quality, tradition and authenticity. It is an icon in the eyes of beer aficionados – it holds the mantle of the world’s first golden beer. Pilsner Urquell will be cold shipped to New Zealand in both keg and 12 packs and available here from the end of October 2014.