Absolut is proud to present the latest limited edition of bottles, Absolut Electrik. The metallic range is designed to evoke a feeling of energy for any celebration of creativity. Absolut Electrik follows the brand’s celebrated tradition of introducing end of year limited editions featuring cutting-edge, unique designs.
The twin bottle release is available in electrik blue and silver, with semi-transparent coating creating see-through reflections. The two colours represent Absolut’s signature cobalt blue and the electrical conductivity of silver.
“Over the years, we have presented some highly appreciated limited editions, including Absolut Warhol and Absolut Originality. We aim to raise the bar for our limited editions and continue to push creative boundaries. Absolut Electrik follows that tradition,” says Kathryn Love, Absolut Marketing Manager New Zealand.
Absolut has also created an interactive Electrik Mixology platform on Absolut.com, where users can collaborate with an interactive robot to create a personalised drink, along with a video of the robot mixing it.
The Absolut Electrik limited edition bottle, RRP $55.99, 1L, is now available from leading liquor retailers in New Zealand.
Here are a coupe delicious cocktail recipes using Absolut Vodka. Enjoy.
Absolut Electrik Neon Lights
2 parts Absolut Vodka
1 ⅕ parts Lemon Juice
1 ⅕ parts Pink Grapefruit Juice
⅘ part Simple Syrup
⅕ part Ginger Syrup (1 part freshly squeezed ginger juice with 3 parts simple syrup)
Top up with soda water. Garnish with raspberries and grapefruit zest. Shake all ingredients except soda, serve in a highball glass with ice.
Absolut Electrik Blue Mule
1 part Absolut Vodka
2 parts Ginger Beer
Garnish with a lime wedge. Built and served in the Mule cup over crushed ice.