From the streets to the masses, vibrant colour is everywhere. Now, Redken has made it easier for you to unleash your inner vibrancy and rock the edgiest, boldest hair colours with their all new City Beats collection.
This conditioning colour cream range is Redken’s newest addition to their professional hair colour portfolio allowing you to discover the eight stay-true, semi-permanent hues to unleash your stylish look to date.
Using an acidic and no-bleed formula, this professional colour service conditions and seals the cuticle for healthy-looking hair whilst working with both virgin and previously coloured hair for a true-to-tone result that lasts up to 12 shampoos.
The City Beats packaging takes its inspiration from graffiti, with graphics designed by legendary New York City street artist Eric Haze. Each of the striking shades is inspired by an iconic New York City neighbourhood or familiar sight around the city that never sleeps. The palette includes: Yellow Cab, East Village Violet, Midtown Magenta, City Ballet Pink, Indigo Skyline, Broadway Blue, Times Square Teal and Big Apple Red.
Model, social media influencer and colour chameleon Chloe Nørgaard is the face of the City Beats range. For Chloe’s debut, Redken Artist Justin Isaac gave her a bold turquoise blue look. Chloe will debut a new look every month on Instagram, so be sure to follow @RedkenNewZealand and @chloenorgaard for more colourful looks and inspiration.
Available from all Redken salons
ABOUT REDKEN 5th AVENUE NYC
Redken 5th Avenue NYC is a leading professional hair care and hair colour company dedicated to providing inspiring education, ground-breaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan, Paris and New Zealand Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair.
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