You’ve received the dry hair distress signals: dull colour, frizz, rough texture and lack of shine. Now, L’Oréal Professionnel has answered the SOS with Série Expert Nutrifier, the new generation of nourishing yet weightless haircare.

Dry hair is difficult to handle and must be cared for with the perfect balance of nourishment. Série Expert Nutrifier provides that balance by replenishing each strand with an enriching combination of coconut oil and glycerol. Glycerol mimics the hair fibre’s natural hydrating elements, while coconut oil brings shine to the hair.

The silicone-free formulas ensure maximum hydration without adding greasy weight. The result is healthy, lustrous hair that remains lightweight and soft to the touch.

The first professional haircare system to cater to undernourished hair without overloading, Série Expert Nutrifier includes a shampoo, conditioner, masque and blow dry cream.

  • Série Expert Nutrifier Shampoo (RRP$29.90) to cleanse without drying
  • Série Expert Nutrifier Conditioner (RRP$28.90) to untangle, smooth and hydrate
  • Série Expert Nutrifier Masque (RRP$34.00) to deliver concentrated moisture to dry hair
  • Série Expert Nutrifier Blow Dry Cream (RRP$31.50) to nourish hair and protect it from heat up to 230 degrees.

L’Oréal Professionnel Série Expert Nutrifier is now available from L’Oréal Professionnel salons.

About L’Oréal Professionnel:

Combining the most innovative technology with a strong connection to fashion, L’Oréal Professionnel is the number one choice and source of inspiration for hairdressers and consumers around the world.  In New Zealand, L’Oréal Professionnel is committed to forming strong links with top designers, photographers, and beauty and fashion magazines in order to raise the profile of the hairdressing industry. ‘On trend. Pioneer research. Professional proof.’

To find your nearest L’Oréal Professionnel salon visit, or join L’Oréal Professionnel on social media for more news on Série Expert Nutrifier.   



Instagram: @lorealpronz


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