Breakfast for the younger cereal munching crowd is now that much simpler, exciting and tastier with the launch of Blue Frog Breakfast’s children’s range of refined sugar free and organic popped buckwheat cereals including Banana Choc Crunch, Mixed Berry Crunch and Peanut Butter Crunch.

The new cereals for discerning young palates contain only natural wholefood ingredients and flavour combinations the company is famed for making. This time the makers of “Cerealsy Good” cereal have teamed up with fellow organic and natural food fans: All Good Bananas, OOB Berries and Fix&Fogg Peanut Butter to up the fun and nutritional stakes in the breakfast game.

Founder and chief cereal maker Scotty Baragwanath has always loved cooking great tasting and nutritious foods but as a dad found the cereal aisle a challenge to both his nutritional values and sanity.

“If you’re a parent with children of a certain age you know the dread of heading down the cereal aisle to negotiate the requests and arm-twisting while at the same time navigate nutritional labels, star ratings and collectors cards,” says Scotty.

“I’m a dad and I want my kids to have the most nutritious start to the day but I thought hey, why not make it a fun, appealing and delicious one too.”

Blue Frog did its homework conducting extensive taste tests to find out exactly which real ingredient combinations appealed to their target market’s cereal-loving taste buds. They settled on the three new cereals with classic flavour combinations: Banana Choc Crunch, Mixed Berry Crunch and Peanut Butter Crunch. At the same time they also gained valuable insight into cereal buying and consuming habits.

“Like my own kids, most kids are suckers for choice and create-your-own so we created three cereals that could be standalone or mixed and matched and this really seemed to appeal to our taste-testers… there was some serious cereal mixology going on and spirited individualism is exactly what we love here at Blue Frog” says Scotty.

All three new cereals are vegan and contain no added dairy, refined sugar or sulphites and are available from Farro, Nosh and most supermarkets as well as online at



Blue Frog Banana Choc Crunch, Mixed Berry Crunch and Peanut Butter Crunch cereal RRP: $9.95

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