Ardbeg Day is set to return to New Zealand for its sixth year, welcoming whisky enthusiasts to pay tribute to deep-sea legends with the release of the limited edition Ardbeg Kelpie at Embassies around the country on Saturday June 3rd.

Smoky malt whisky fans are invited to gather at Ardbeg Embassies across the globe to raise a dram on Ardbeg Day which takes place on the final Saturday of the annual Islay Whisky Festival Feis Ile in Scotland.

Perched on the southern coast of Islay, the Ardbeg Distillery has forever held a deep association with the ocean, where tales of mythical creatures like Kelpies lure unsuspecting islanders into the watery depths. This year, Ardbeg Day will take whisky connoisseurs under the sea to bring those legends to life with seafood canapes and themed activities on offer at each of the four standing New Zealand Ardbeg Embassies.

“Each year Ardbeg Day is a key date that whisky drinkers look forward to around the world. We are excited to bring the mysterious legends from the distillery to New Zealand as we celebrate these ancient myths and reveal the newest 2017 Ardbeg bottling,” says Senior Brand Manager of Ardbeg Whisky, Ali Campbell.

In celebration of these legendary water beings, New Zealander’s will be among the first in the world to unveil Ardbeg’s latest single malt scotch whisky, the 2017 special edition Ardbeg Kelpie. With just 600 bottles available in the country, kiwis will be able to purchase the limited release bottling from 9:30am on Saturday June 3rd.

This year’s limited release of Ardbeg Kelpie is the first bottling to be matured in Black Sea casks which are renowned for imparting a unique intensity to the worlds smokiest, peatiest Islay malt whisky. Kelpie begins with an intense aroma of oily peat, smoked fish and hints of seaweed, followed by a rich crescendo of treacle coffee, smoky bacon and lots of dark chocolate. The finish seemingly lasts forever with deep flavours of clove, tar and toffee.

Ardbeg Day 2017 will take place at the four New Zealand Ardbeg Embassies in Auckland, Wellington and Christchurch on Saturday 3rd June. The day will include the official release of the limited edition Ardbeg Kelpie for purchase, paired canapes as well as games and prizes.

  • House of Whiskey, 38 Courthouse Lane, Auckland Central, 1010 – 11am-5pm.
  • Regional Wines, Beers & Spirits, 15 Ellice Street, Mt Victoria, Wellington, 6001 – 11am–4pm.
  • Whisky Galore, 834 Colombo Street, Christchurch Central, 8013 – 9:30am-5pm.
  • The Jefferson, 7 Fort Lane, Auckland, 1010 – 7:30pm-10pm.

Limited Edition Ardbeg Kelpie RRP $186

Attendees must be 18 years or older.



Ardbeg prides itself on being The Ultimate Islay Malt Whisky.  Established in 1815, Ardbeg is revered by connoisseurs around the world as the peatiest, smokiest and most complex of all the Islay malts.  Despite its smokiness, Ardbeg is renowned for its delicious sweetness, a phenomenon that has affectionately become known as ‘the peaty paradox’.

During the 1980s and 1990s, Ardbeg suffered from an uncertain future and it was not until the brand was purchased by The Glenmorangie Company in 1997 that the Distillery was saved from extinction.  Since then, the Distillery has risen like a phoenix and today Ardbeg is well established as a niche, cult malt, with a passionate following.

The Glenmorangie Company:

The Company is one of the most renowned and innovative distillers and marketers of Scotch whisky brands worldwide and is part of Moët Hennessy, the wine and spirits division of Moët Hennessy Louis Vuitton.  Headquartered in Edinburgh, Scotland, the Company produces Glenmorangie Single Highland Malt whisky and Ardbeg Single Islay Malt.

Responsible Drinking:

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