Iconic New Zealand favourite Tip Top Bakery is set to introduce the best thing since sliced bread – innovative Tip Top Sandwich Thins.

At only 99 calories per serve, Tip Top Sandwich Thins are a softer, lighter alternative to traditional bread and wraps. A unique, new way to enjoy bread, they are expected to quickly become a lunchtime staple.

Delightfully soft and delicious, pre-sliced Tip Top Sandwich Thins come in three varieties – Original, Wholemeal and Lightly Seeded – and carry a Health Star Rating of at least 4 Stars. The new release from George Weston Foods makes six sandwiches, is free of any artificial colours, flavours and preservatives.

“Tip Top has been baking for Kiwis for more than 60 years, and the trusted brand continues to create new products as New Zealand’s eating habits change,” Justin Alblas, George Weston Foods GM Marketing & Innovation, says.

“Tip Top Sandwich Thins provide a versatile base for Kiwi bread lovers. Freshly baked, they have the same soft texture and taste as bread – only lighter. You can fill it, top it or toast it –its versatility makes Thins ideal for the whole family.”

The NZ Nutrition Foundation recommends an adult lunch include carbohydrates as well as a range of vegetables and protein.

”There has been a real movement away from carbs – especially breads. But they are not the enemy, so we would support any new products that offer a lighter alternative,” NZ Nutritional Foundation CEO Sarah Hanrahan, says. “A 99-calorie bread serving is definitely within recommended guidelines.”

Stocked nationwide in supermarkets in the wraps aisle, Tip Top Sandwich Thins are a softer, lighter way to lunch.

Tip Top Sandwich Thins

  • Available in three varieties – Original, Wholemeal and Lightly Seeded
  • Health Star Rating: at least 4 stars
  • Six per pack
  • Available in supermarkets nationwide
  • RRP: $3.99
  • Free of any artificial colours, flavours and preservatives
  • 99 calories per serve^

^99 Calories per serving based on average Tip Top® Sandwich Thins weight of 40g (unprepared)

  • #TipTopBakeryNZ #tiptopthins
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