This June our men in black line up against one of their toughest opponents – the Lions. The twelve-year wait between match ups will be over and the All Blacks longest supporter, Steinlager, is calling for Kiwis to show their support with a black out!

As the All Blacks take to Eden Park in the 2017 Lions Tour, Steinlager will be right there behind them, dressed in black!

To celebrate its support Steinlager is releasing a limited edition all black Steinlager Classic can.

Michael Taylor from Steinlager says, “The Brits will be loud and proud when the Lions arrive, faces painted, chanting and waving their red flags. We’re calling on all Kiwis to black out this June. We’re excited to have the new-look black can available and hope New Zealanders will enjoy it too!”


Expected to sell out fast, the Steinlager Classic black cans are a must-have for the die-hard All Black fan and will be available from 1st June in 12 can supporters packs, RRP $24.99

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