Some of our country’s finest chefs and leading food personalities will travel to Japan this spring to celebrate the fifth anniversary of the annual Ora King Awards.

The announcement was made last week(7 June) at an exclusive industry event held at Cocoro restaurant in Auckland. The Japanese themed launch event was catered for by the young, talented chefs who took part in this year’s Ora King Next Generation mentoring programme*.

One of the most prestigious culinary highlights on the professional chef’s calendar, the Ora King Awards (The Ora’s) recognises outstanding contributions from chefs working with Ora King salmon, New Zealand King Salmon’s premium foodservice brand.

Japan’s multi-faceted food culture

Unesco recently added Japanese cuisine – known in Japan as washoku – to its Intangible Cultural Heritage list. This puts it equal to French cuisine, the only other national culinary tradition to be so honoured. A journey around Japan is said to reveal the wisdom of Unesco’s decision: every corner of the country boasts something unique and special to eat or drink.

With increasing numbers of NZ-based chefs taking inspiration from Japanese cuisine, and ?ra King salmon steadily gaining popularity in Japan, Ora King has chosen to celebrate its fifth annual awards ceremony in the country that is famous for its discerning eye for quality seafood.

Judge Lauraine Jacobs who will be travelling to Japan comments “It’s truly exciting that the Ora King Awards are to be announced in Japan this year. Japanese chefs are meticulous about ingredients and while it is both encouraging and reassuring to see so many choosing to work with Ora King, it is even better to consider the impact this will have on raising the profile of both the premium salmon and other beautiful New Zealand produce in Japan and internationally. It is an inspired and astute move and I am really looking forward to returning to Japan again.”

Lauraine Jacobs, along with fellow Judge Geoff Scott, will accompany four lucky chefs from New Zealand, and four chefs from North America and Australia, to Japan. They will embark upon a true Chef’s Tour; an off the tourist trail journey exploring Japanese food culture and cuisine, visiting some of Japan’s most prominent restaurants and artisan producers. The highlight of the trip will be The Ora’s ceremony in Tokyo.

The four chefs from each country are yet to be decided as ?ra King will take the three Best Ora King Dish finalists in addition to an Ora King Ambassador from each country. Entries for the Best Ora King Dish New Zealand award are now open.

Ora King is encouraging chefs across the country to enter and New Zealand King Salmon GM Marketing Jemma McCowan hopes the trip will inspire local talent and shine a light on the rich affiliation between both countries.

“When it comes to cuisine, Japan’s ancient food traditions are an inspiration to our relatively new, but evolving culinary scene in New Zealand. Since our launch in 2011, we’ve seen strong growth of Ora King salmon in Japan’s high end foodservice category and look forward to giving our best chefs a money can’t buy experience in one of the most fascinating and multifaceted food cultures in the world”.

2017 Ora King Awards

New to 2017, chefs from around the world are required to create their Best Ora King dish with a Japanese twist. ‘Japanese twist’ is entirely down to the chef’s interpretation and it may be expressed through ingredients, techniques, presentation or simply inspiration. As ever, the chef has creative license.

This year the Best Ora King Dish award category has been expanded to include the Japanese market. The Ora’s see chefs from New Zealand and around the world compete for one of six coveted titles. The full list of awards are:

  • Best Ora King Ambassador New Zealand
  • Best Ora King Ambassador International
  • Best Ora King Dish New Zealand
  • Best Ora King Dish Australia
  • Best Ora King Dish North America
  • Best Ora King Dish Japan

McCowan comments on her admiration for the quality of work entered year-on-year. “Every year I’m blown away by the creativity and innovation from our nation’s chefs. In New Zealand, we’re blessed with a mix of cultures in a relatively young country, and these two elements give us a freedom of expression combined with great local ingredients to make our food scene world-class.

“Our chefs love competition and The ?ra’s provide a platform to showcase their creativity, craftsmanship and expertise. It’s a process and experience that embodies innovation and last year our judges were impressed with the increase in entries from younger chefs.”

Call for entries for the 2017 ?ra King Awards opened 7 June and will remain open until 31 July.

Chefs are required to submit their entry via a short online form at, which captures information about the dish, such as the chef’s inspiration and techniques used, along with the requirement to submit an accompanying image. The information provided by the chef at this stage is used for initial judging to determine the semi-finalists.

Food writer Lauraine Jacobs and respected veteran chef and restaurateur Geoff Scott will travel the country, from 21 August – 10 September to judge the semi-finalist dishes, on the following set criteria:

  • Dish composition
  • Taste
  • Execution and technique
  • X Factor

Finalist chefs invited to Japan will be announced on 18 September.

The awards winners will be named in Japan on 17 October. Terms and conditions for entry can be viewed on the Ora King website.

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