For those craving an unashamedly indulgent moment to relax, Cadbury Coco’s premium new dark chocolate combination of salt and crunch will awaken the senses.
Sustaining momentum from the launch of Cadbury’s premium dark chocolate range in 2016, discerning palates will delight in the crunch of candied pecans, a sprinkle of salt and lingering rich cocoa flavour found in new Cadbury Coco Sea Salt & Pecan.
Mondelez International’s New Zealand Country Head, James Kane, says the new flavour is an exciting addition to the Cadbury Coco range.
“There is nothing quite like this flavour in the dark chocolate market, with crunchy pecans and sea salt making for the perfect combination.
“Winter is chocolate season and our range of elegantly thin dark chocolate is a delicious little indulgence anyone can enjoy as they unwind and relax,” says James.
Made with 70 per cent cocoa, the new special edition flavour is crafted from fine quality cocoa, carefully selected and refined to deliver an elegantly smooth dark chocolate experience.
Priced at RRP$3.99, Cadbury Coco Sea Salt & Pecan joins four mouth-watering dark chocolate flavours that make up the Cadbury Coco range; 70% Cocoa, Mint, Orange and 86% Cocoa.
Since launch, Cadbury Coco has driven more than 33 per cent of national premium blocks sales growth and more than 40 per cent in the premium dark blocks segmenti.
The Cadbury Coco Sea Salt & Pecan launch is being supported by an extensive marketing campaign across television, digital, outdoor and in-store sampling.
“This winter we are asking the question: ‘Where will you go with Cadbury Coco?’ inviting Kiwis to take a moment to enjoy the rich cocoa character,” says James.
Designed to be savoured, Cadbury Coco Sea Salt & Pecan is the perfect flavour to pair with a seductive Shiraz or a peated Scotch whisky.
New Cadbury Coco Sea Salt & Pecan is now available in 100g blocks in supermarkets nationwide