Specsavers announces the launch of a new eyewear collection – premium Parisian fashion label, Balmain. The Balmain eyewear collection is available in all stores nationwide from Thursday 14th September and features 15 optical glasses and six prescription sunglasses.
Inspired by Balmain’s structured and expertly crafted clothing, this collection of frames feature styles and colours that make women feel beautiful, confident and empowered. Balmain is not only a look, but also a feeling.
Featuring upswept cat’s eye designs, as well as classic round and exaggerated angular shapes, the strong yet feminine statement frames evoke elegance with a Balmain aesthetic. Meticulously designed, subtle Balmain brand details can be found on every frame, including a gold ‘B’ on the temple tips and detailed embellishments on the frame inspired by the Balmain belt chain collection.
A colour palette of glossy black, gold, pink and tortoiseshell has been chosen to offer the wearer a variety of styles with sophisticated elegance to finish off their look.
Spokesperson for the brand, Maï Dao-Vu says the Balmain team take great pride in the launch of the new range, seeing it as an incredible opportunity to inspire fashion-conscious spectacle wearers to update their wardrobes with a statement piece of eyewear.
“It’s been incredibly exciting to transfer our signature aesthetics from our garments to eyewear. By incorporating incredible attention to detail in every piece, we have delivered an eyewear collection that will allow the wearer to feel confident in their look.
“We wanted to add a signature Balmain twist to classic and modern styles so that the frames could hint at exclusivity, while maintaining the simplicity of an everyday look. The Balmain eyewear collection offers Parisian chic no matter where in the world they are worn,” says Maï.
As a high-end fashion house, Balmain embodies opulence and glamour. Specsavers Head of Frames, Juan Carlos Camargo, says, “The Balmain eyewear collection is bold, feminine and luxurious and we’re so excited to welcome Balmain to our existing designer portfolio.
“Balmain is one of the world’s most well-known and influential high-fashion brands and we’re confident that this new collection will offer something truly unique to our customers.”
Priced at 2 pairs from $459, the range will be exclusively available at Specsavers stores across New Zealand from 14 September, 2017.