It all started with a Hawker Roll, so it’s fitting that the Madam Woo favourite is a core part of the brands’ newly expanded fast casual offering: Hawker & Roll.
Hawker & Roll, set to open at Sylvia Park Shopping Centre this December, will bring Malaysian-inspired street food to New Zealand’s budding fast casual restaurant scene. Coowners Fleur Caulton and Chef Josh Emett are excited to offer delicious, high quality food in this new format.
“Fast-casual is a growing space in New Zealand, and we’re thrilled to become a part of the industry with Hawker & Roll,” says Emett. “It’s really special for us to bring the vibrant and colourful energy that Madam Woo is known for to a new space. Hawker & Roll is fast-casual, but we want it to have style and personality alongside irresistible eats at an affordable price.”
Madam Woo is recognized as one of the best restaurants in New Zealand, with the flagship location recently making the Cuisine Good Food Awards Short List for 2017. Caulton and Emett were eager to adapt the much-loved menu into a format that can reach a broader audience.
“We knew we had something really special with Madam Woo,” says Emett. “The Hawker Roll is a crowd favourite, people started raving about it from the moment we opened our doors. But we didn’t want to stop there: the hospitality industry is all about being innovative, so we thought, we have this well-loved dish, how can we make it even better?”
Together, Emett and Caulton own restaurants throughout New Zealand, including Rata, an award winning space located in the heart of Queenstown, and iterations of the Madam Woo brand, across both the North and South Islands. Hawker & Roll will mark the pair’s first expansion into the fast casual space. The menu will feature the same classic Malaysian flavours showcased at Madam Woo, but with a twist.
“We want it to be quick and fun,” says Caulton. “The brand is a bit quirky, and we are keen on making sure that carries through to the new space.”
Hawker & Roll will offer more options and flavours of the Hawker Roll currently available at Madam Woo. The menu will also include a variety of healthy sides and add-on’s, as well as a selection of grab and go options for those in a rush.
Guests who dine at Hawker & Roll will be welcomed with a energetic and lively atmosphere, surrounded by Asian-inspired décor, that will create the perfect backdrop for a relaxed meet up with friends or family. There will be both a loyalty and order ahead capability available through the Hawker & Roll app—the first of this technology to be implemented in New Zealand—and diners will be able to pick up their orders via a takeaway window.
“When considering a location for our first Hawker & Roll, we wanted it to be Auckland, and Sylvia Park felt like a natural fit because of the new restaurant precinct, The Grove, which opens in December,” says Caulton.
“With renovations underway, Sylvia Park is set to become New Zealand’s leading destination for international retail brands, which is exactly the backdrop we were looking for, for Hawker & Roll.”
With this new fast-casual format, the idea is to have the Sylvia Park location be the first of many.
“The addition of Hawker & Roll to The Grove at Sylvia Park is both an exciting announcement and one which signals the quality of offerings to come,” says Shelley Jenkin, Manager, Shopping Centres for Kiwi Property, owner of Sylvia Park. “Part of our vision for Sylvia Park as a world-class shopping centre is to provide our customers with a variety of both casual and fine dining options. Sylvia Park draws people from across the city and beyond, and now attracts annual sales of more than $500 million. We look forward to welcoming all of the restaurants in The Grove, starting with Hawker & Roll.”
Hawker & Roll will open its doors at Sylvia Park on December 4, 2017.
For more information, visit: www.hawkerandroll.co.nz or download the Hawker & Roll app from the App Store or Google Play.