Forbidden Vines is a premium New Zealand wine created by Babich Wines, New Zealand’s most experienced family owned winery. The first releases in this range are a Marlborough Sauvignon Blanc, ‘The Queen of Hearts’ and a Marlborough Pinot Noir Rose, ‘The Weeping Rose’.
Both promise an indulgent pleasure, with a tickle of rebellion! This range was created for a predominately female audience with distinct ‘WOW’ factor. It has disruptive packaging and a price point to please. Perfect for everyday drinking.
David Babich, Chief Executive Officer says,
“Launching Forbidden Vines will enable us to open new sales channels and appeal to new audiences whilst ensuring that we don’t de-value our Babich Classics range or the broader Babich brand. With this product, we decided to challenge tradition and break the wine label mold through the use of funky, innovative design. We believe the wine in the pack over delivers on the price point, punching above its weight. Forbidden Vines is very different for our family brand, it’s not the modern classic.”
Forbidden Vines will have broad appeal, targeting Marlborough Sauvignon Blanc drinkers in New Zealand and global markets. It is cool, trendy, fashionable and chic with great shelf pop.
Naughty and nice. Forbidden Vines plays to this attitude of indulgent pleasure. Made without consideration of consequence and a tickle of rebellion. It’s sure to seduce!