Starting the day with a balanced breakfast is often a forgotten ritual for busy Kiwis battling the morning madness.

Set to convert New Zealanders into better breakfast believers is belVita with its new Breakfast Soft Bakes. Complete with the goodness of wholegrains and cereals, the delicious new breakfast biscuits are soft in texture with an irresistible chew.

Ideal for work, home or on-the-go, the energising breakfast alternative is pre-portioned to provide a balanced start to the day when enjoyed with a piece of fruit and a serving of dairy.

Mondelez International’s New Zealand Country Head, James Kane, says the new individually-wrapped breakfast biscuits leave no excuse to skip the all-important morning meal.

“With our fast-paced modern lifestyle demanding every ounce of time, it’s not always possible to sit down in the morning to enjoy a balanced breakfast. Our new belVita Breakfast Soft Bakes are designed as a convenient alternative that can be kept in the desk drawer at work or eaten on the run,” says Kane.

Launching in two tempting flavours, Cranberry & Sultana and Golden Grain, the fresh baked aroma of belVita Breakfast Soft Bakes is bound to cause a stir even beyond breakfast.

“They make for a quick and tasty mid-morning or afternoon snack,” says Kane.
Priced at RRP$3.99, belVita Breakfast Soft Bakes are the latest addition to the growing breakfast range including the original crunchy belVita Breakfast Biscuits and belVita Breakfast Yoghurt Crunch.

New belVita Breakfast Soft Bakes in Cranberry & Sultana and Golden Grain are available now in 200g packets in the biscuits aisle at supermarkets nationwide.

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