Venison has been steadily growing in popularity with New Zealand consumers and chefs alike. More and more Kiwi foodies are experimenting with cooking grass-fed venison at home and trying different combos to enjoy it with.
Silver Fern Farms says sales of its Silver Fern Farms Venison retail products have doubled in the last five years as consumers have taken to the naturally nutritious, lean grass-fed red meat.
Venison is increasingly valued in international markets as well. New Zealand venison export prices are at record highs, due to the rarity of the product, and led by high demand in North America and continued demand in traditional European venison markets.
Restaurant owner and Head Chef of award-winning Palate in Hamilton, Mat McLean is one of this country’s top red meat chefs. He says venison is hugely popular on their menu all year round.
“Farmed venison is fantastic to cook with. Silver Fern Farms consistently produce great quality venison which takes a lot of stress out of my job,” he says. “When I am preparing a venison dish, it’s about balance. I enjoy adding sauces and/or garnishes to bring out the delicate flavours of this delicious meat.”
Silver Fern Farms Marketing Manager, Nicola Johnston says that creating products for today’s health conscious consumers to enjoy is a focus at Silver Fern Farms.
She says Silver Fern Farms venison is a great option for red meat eaters. It is extra lean and healthy and an excellent source of natural protein. It is also a brilliant source of iron and essential vitamins.
“We’re a highly-trusted fresh red meat brand* in New Zealand. Our loyal consumers trust that our products are produced to the highest standards, with care and respect and in a sustainable way. “
“Kiwis are enjoying venison more often and are looking for simple, new ways to share great-tasting, locally grown produce with family and friends. The delicate flavours of Silver Fern Farms farmed venison are key to its growth in popularity as meat lovers are preferring the pasture-raised flavour style over the more traditional wild venison with its gamey characters.”
Silver Fern Farms has partnered with Wild Fennel Co, producers of specialist gourmet seasonings. Together they have developed two delicious new venison recipes to inspire the home chef. Venison blue-cheese, aioli and rocket sliders and venison medallions with parsnip cream, baby carrots, walnuts and maple syrup are both quick and easy to make and are packed full of flavour.
Farmed venison is grass-fed and has a delicate and consistent flavour. Silver Fern Farms provides a range that is easy to prepare, trimmed and boneless and vacuum packed for freshness. Silver Fern Farms’ venison range is readily available in supermarkets nationwide. The range is:
Silver Fern Farms Venison Medallions RRP $21.95
Silver Fern Farms Venison Roast RRP $16.95
Silver Fern Farms Venison Stir Fry RRP $14.95
Silver Fern Farms Venison Steaks RRP $13.95
Silver Fern Farms Venison Mince RRP $9.95
Silver Fern Farms Venison Diced RRP $12.95
An extensive range of inspirational recipe ideas are available at silverfernfarms.com
*Silver Fern Farms were winners of the Readers Digest most trusted meat brand in 2016, and runner-up in 2017.