New Zealanders have some of the highest average cholesterol levels in the world and its estimated 90% of Kiwi adults could benefit by lowering their blood cholesterol.  High blood cholesterol can cause cardiovascular disease, the leading cause of death in NZ including heart, stroke and blood vessel disease.   Every 90 minutes a New Zealander dies from heart disease – many of these deaths are premature and preventable. (Heart foundation website: ).

Harraways – the brand trusted for 150 years and Kiwi’s favourite oat brand – has developed a natural, ‘double-action’ solution to help lower blood cholesterol and help Kiwi heart health.

Harraways Oat-activ ® is a new fortified, single serve oats mix – a New Zealand first for hot breakfast cereal. It delivers a ‘double action’ in reducing blood cholesterol levels via the addition of natural plant sterols, combined with beta glucan (a soluble fibre, naturally occurring in oats). Both plant sterols and beta glucan are scientifically proven to reduce cholesterol absorption based on daily intake of 3g of beta glucan or 2g of plant sterols. The Harraways Oat-activ ® range comes in two flavours – Original and Cranberry.

During a recent non-clinical trial of Oat-activ ®, facilitated by Dr Kelly Dale (Lifecare Nutrition), 4 out of 6 participants lowered their total cholesterol by an average of 7.75%, and their LDL (‘bad’) cholesterol by an average of 11.8% over an 8 week period.

“Harraway’s is investing in the health and wellbeing of New Zealanders with Oat-Activ and its holistic program. It is great to see companies like Harraways contributing to the ‘bigger picture’ of positively influencing heart health by developing products such as Oat-activ ® that tackles an issue like high cholesterol.  It’s the importance of many components working together to help an individual be healthy and reduce their risk of having a heart attack or stroke”, says Dr Kelly Dale.

For best results it is recommended two Oat-activ ® sachets are consumed per day. This is easily achieved at breakfast time and during the day as a snack or smoothie.
Click here for two delicious Oat-activ recipes.
More recipes can be found on Oat-activ ® packs, or on the Harraways website , Facebook or Instagram @HarrawaysNZ.

Harraways Oat-Activ Single Sachet Packs are available at New World and Pak’N Save stores nationwide – RRP: $6.99.

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