Each year, Ardbeg Day marks the end of Islay’s Festival of Music and Malt, with a global celebration of Ardbeg whisky. Eagerly anticipated by Ardbeggians and smoky malt whisky enthusiasts all over the world, Ardbeg Day for 2018 will take them back in time for a celebration of all things ‘Peat & Love’.

This Ardbeg Day, which falls on Saturday, 2nd June 2018, the Islay distillery will be rolling back the years to the Ardbeg Village of the late 1960s. In celebration, New Zealander’s will be among the first in the world to unveil Ardbeg’s 2018 special Limited Edition bottling at the four New Zealand Ardbeg Embassies in Auckland, Wellington and Christchurch.

Inspired by the alternative lifestyle and unorthodox spirit of a previous generation, Ardbeg will release this year’s celebratory Limited Edition, Ardbeg Grooves. This bottling has been matured in ex-wine casks which have been intensely charred form heavy grooves in the surface of the wood. The result is a whisky aromatic with smoked spices, distant bonfires and chilli-seasoned meats.

Meanwhile, all across the world, Committee Members and lovers of smoky malt will be invited to don their flares, channel some ‘flower power’ and celebrate their passion for the peaty whisky they “dig” above all others.

Senior Brand Manager of Ardbeg Whisky, Ali Campbell said: “What we hear is that the Ardbeg Village of the 1960s was a very different place – a groovy wee community, with its own post office, billiards hall, two choirs and even a football team. These days the Ardbeg community is a worldwide one, and Ardbeg Day is the best way for us all to come together and raise a dram to the ultimate Islay single malt.”

Ardbeg Day:
Ardbeg Day 2018 will take place at the four New Zealand Ardbeg Embassies in Auckland, Wellington and Christchurch on Saturday 2nd June. The day will include the official release of the limited edition Ardbeg Grooves for purchase.

– House of Whiskey, 38 Courthouse Lane, Auckland Central, 1010 – 11am – 5pm

– Regional Wines, Beers & Spirits, 15 Ellice Street, Mt Victoria, Wellington, 6001 – 10am – 3pm

– Whisky Galore, 834 Colombo Street, Christchurch Central, 8013 – 10.30am until close

– The Jefferson, 7 Fort Lane, Auckland, 1010 – 12am until close and then again from 4pm

Attendees must be 18 years or older.

#ardbegday

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