Founded in 1914, Sportscraft is one of Australia’s most trusted fashion and lifestyle brands renowned for outstanding quality and consistent fit.
Today, Sportscraft provides inspiration with its range of clothing and accessories that epitomise authentic Australian style, while maintaining the quality and craftsmanship that Sportscraft has built its reputation on.
Delivering quality apparel to an ever-expanding market base for over 100 years, and holding longstanding noteworthy partnerships with Liberty London and Woolmark, Sportscraft has also build a strong and loyal customer base in New Zealand. This has resulted in an exciting venture into the New Zealand market for the brand, with both concession and a number of new freestanding stores launching throughout the year.
“It’s freedom…no boundaries…embrace sport, activity, adventure, salty seas, smell of the bush, wind and surf…the pulse of life, outdoor lifestyle, the land of promise…natural elements and vibrant colours. Full of life” – Woolf Bardas, Sportscraft Founder.