Wellington artisan peanut butter makers Fix & Fogg regularly get messages from people who confess to eating whole jars of the company’s Dark Chocolate Peanut Butter in one sitting.
Founder Roman Jewell says fans who find it hard to stop at just one spoonful have inspired their latest project – a 5kg jar of Dark Chocolate Peanut Butter that’s going to be auctioned for charity.
The 5kg jar – containing more than 13 standard jars is currently up for auction on TradeMe (the auction closes on Thursday May 24). All proceeds will go to Wellington’s Women’s Refuge.
“We believe in giving back to the community that supports us – it’s a big part of who we are and what makes us tick,” Jewell says. “We donate peanut butter to several charities – peanut butter is a really nutrient dense food packed with protein which is a great food for those in need.
“If you’ve ever thought you could eat more than a jar in a day, now’s your chance to prove it and do good at the same time,” Jewell says.