Luxury has arrived in New Zealand like never before, with the opening of Kitchen Things Luxury Collection in Newmarket, Auckland.
Unashamedly aimed at the absolute elite of kitchen, laundry and bathroom consumers, this multi-million-dollar showroom is packed with products that represent the absolute best, latest, and most stylish appliance technology and design in the world.
With eight fully functioning demonstration kitchens, featuring cutting edge appliances, this is an experiential space, where resident cooking tutors and celebrity chefs can demonstrate the dishes you’ll be able to make at home in the kitchen appliance brand of your choice.
Brands include Smeg, Miele, Gaggenau, ASKO, Neff, BOSCH as well as Wolf & Sub Zero – the movie-star brand of domestic appliances – all matched with the latest designer furniture, homewares and lighting solutions.
Learn how the world’s best cooking appliances will solve being time poor and give you the confidence at your dinner parties to serve restaurant quality food any time. Create bathroom ambience that you can dial up on your phone, including a personally programmable toilet. There is even a Smeg fridge, hand painted by Dolce and Gabbana artists, one of only around 100 in the world.
Experience technology previously unavailable in New Zealand and now all available in one location. The Luxury Collection specialist team are there to assist customers in finding the ideal technology and style to suit their requirements.
The Jones Family Business and Kitchen Things founder, Mark Jones says that the Kitchen Things Luxury Collection is the culmination of a 32-year journey in the appliance industry. The business was among the first to provide cooking demonstrations on how to cook using microwaves but now people want a place where they can have a hands on experience before and after purchasing to ensure they not only have a beautiful kitchen but they have the knowledge to be a master chef every time. Over the last thirty years the family is proud to have pioneered many appliance trends that we now take for granted in most kitchens and laundries in our homes.
“We were among the first to showcase Microwave ovens and we were the first to bring European designer appliances to New Zealand… Our success has been due to our ability to constantly evolve.
“But now we are in a period of unprecedented technological change – people want a place where they can see these appliances in action and interact with them before they commit to spending a significant amount of money to bring them into their home.
“This 900sqm showroom is undoubtedly the best in Australasia, but our suppliers tell us it may be the best anywhere in the world,” Jones said.
The Media Launch Event on Tuesday was not surprisingly a high-powered affair with a who’s who of New Zealand’s leading chefs cooking on the night. Josh Emett, Michael Meredith, Des Harris, Simon Gault, Brett Mc Gregor, William Mordido, Giulio Sturla and Rudy Chartier all putting the appliances through their paces for a sparkling crowd of media and influencers.
It was a perfect launch for the working kitchens; spaces that will be used in many more demonstrations in coming months.
This is an experiential showroom, a completely different kind of retail experience,” says Mark Jones.
“Focusing on working with the designers and architects and their clients, there will be events happening in here all the time. We can pick up clients wanting the ultimate kitchen and bathroom in their luxury dream home and bring them in to see the kitchen in action with a demonstrator. We can fly them to Auckland for a showing – no sales pitch, we let the appliances and our complementary products and services we offer do the talking,” he said.
While ovens, cooktops and fridges are the key business features of the Kitchen Things Luxury Collection, in the real world, appliances don’t stand alone and huge investment has also been made in the things that make kitchens and bathrooms the most important parts of a home.
Design Denmark has selected bespoke furniture throughout the store, including the all-important dining tables for guests. Lighting Direct has selected a luxury collection of illumination and Maytime delivered cutlery, crockery, vases and details, all perfectly planned to match the color, style and texture of the kitchens.
There are many other technological and stylistic features throughout the store as well, such as the Laminam product used in the Gaggenau kitchen, wood-effect floor tiles by Jacobsen and latest design in switches and automation from Schneider Electric used in the Sub Zero and Wolf kitchen.
The wet areas are not ignored either, with this being the first Kitchen Things showroom to have stunning bathroom products and fittings including Artceram, Zucchetti, and Samuel Heath and the incredible Grohe programmable toilet, which features warming, washing, lighting and a self-opening and closing lid.
“We set out to create something very special here and the feedback so far has been incredible,” says Mark Jones.
“We’ve already had customers ask; ‘How much for the complementary products such as cutlery, lighting, furniture and all?’ which suggests that it is already proving its purpose of inspiring clients and providing a luxurious space that offers the latest in products and solutions,” he said.
About The Jones Family Business
Founder Mark Jones has been in retail for over 50 years and in the appliance business since 1980. His first role was a trundler car hop at Foodtown in Kelston, Auckland. He first started his wholesale business Applico and retail arm, Kitchen Things in 1986.
Mark Jones had a vision to create a company, modelled on successful family businesses he’d seen in Europe, with family values at its heart, offering the best in European appliances that could pass from generation to generation.
The great appliance brands of the world have incredible, long family heritages and The Jones Family Business is no different, with Mark’s daughter Rachel Louie currently at the reigns as Executive Director and over 15 years in the family business.
The Jones Family Business today encompasses Applico Ltd, the importing arm, Kitchen Things, the retail network, and Jones Services, the delivery installation and service business.
The Jones Family Business is dedicated to building a full 360degree business model, not only from importing across a range of appliances, to retailing premium, and now luxury, appliances, but to be able to deliver them, install them and service those products for their entire lifetime.