Earthwise Group’s new natural skincare brand, Glow Lab, has scooped a top award at the prestigious TVNZ NZ Marketing Awards held in Auckland last night (13 September 2018).
Taking out the Best Emerging Business/New Brand Award, Glow Lab Natural Skincare, was up against some tough competition including new and emerging brands, AA Home Response, OneRoof and No Ugly.
Proudly crafted in New Zealand, Glow Lab Natural Skincare was created after talking to a wide range of women to understand what was important to them and what they really wanted from a skincare range.
Through its research, the Earthwise team discovered that New Zealand women increasingly want to move to natural products, however, natural products sometimes just don’t work as well as women need them to.
“With lives that are busier than ever, women told us they need skincare solutions that tick all the boxes: effective, natural, luxurious, cruelty free and affordable,” says Earthwise Group CEO, Jamie Peters.
Armed with this information, Glow Lab was born, boasting a unique balance of nature and science, to create a natural skincare range that is beautiful to use and effective too. Glow Lab’s point of difference (natural skincare that actually works) was the result of using scientifically-proven ingredients usually found in higher end cosmeceutical brands, to deliver the efficacy that woman craved from natural skincare. Glow Lab was also developed with rapid absorption rates to remove any greasy after feel, normally associated with natural skincare brands.
Since Glow Lab hit supermarket shelves just under a year ago, the brand has gained impressive market share, with retailers requesting new ranges, leading to Glow Lab extending its offering with a further 36 products and expanding its footprint into hair and body care earlier this year.
The brand is set to continue its meteoric rise, having already expanded into Australia and projected growth into China, UK, USA and Canadian markets.
“A year ago, we gave ourselves the challenge of developing a superior natural skincare product that actually worked, at supermarket prices,” comments Jamie.
“By offering high street quality at an affordable price, Glow Lab has won share from existing competitors and attracted new buyers into the supermarket who would normally purchase their skincare elsewhere.”
“It’s no easy feat to successfully introduce a new brand to an already crowded market, so we’re absolutely thrilled with how well Glow Lab is doing. It’s brilliant to have this award win to reinforce and acknowledge the team’s hard work.”
The Glow Lab Natural Skincare campaign was supported by Image Centre Group, Perceptive Research, Jillian Stanton Consulting and Social Media Managers.