Nairn’s Oatcakes, one of the world’s largest producers of oat-based crackers and biscuits, is calling for Kiwis to vote for oats this October.

According to Nairn’s, who have used oats at the heart of all their products since 1896, oats have long been one of the most underappreciated superfoods. The ancient grain often loses out to trendier players, such as spirulina, blueberries and kale. However, per 100g, wholegrain oats actually have 205 percent more fibre, 295 percent more protein and 225 percent more iron than fashionable kale.

Nairn’s is encouraging New Zealanders to give oats a go for 21 days from 1 October. The “Switch and Ditch” campaign suggests switching some of the usual ‘default’ food choices for wholesome, wholegrain alternatives. As an extra incentive, customers can be in to win a hamper full of healthy Nairn’s goodies by sharing their progress on Facebook or Instagram, using the hashtags #wholesomeside and #NairnsOatcakesNZ.

New Zealand spokesperson for Nairn’s Oatcakes, Jaimee Freeman, explained: “Oats are an easy win if you’re trying to eat foods which are as close to their natural state as possible. Studies have also shown that they can reduce cholesterol and keep your gut healthy. However, they’re still not as popular in New Zealand as they should be. We only consume 5 percent of the total global oat harvest.”

According to Jaimee, there are some simple ways to start enjoying the benefits of oats.

“Breakfast is one of the easiest meals of the day to start making some healthy switches,” she said. “Start the day with a bowl of hearty porridge. You can change it every morning by experimenting with different milks and sprinkling fresh or dried fruits, nuts/nut butters or seeds on top. Add some oats to your favourite smoothie recipe. Or if you’re in a real rush, topping a Nairn’s Oatcake with a nut butter and banana is filling, healthy and delicious. It’s a great alternative to toast. Swapping one slice of white bread for two oatcakes instantly doubles your fibre intake.”

Nairn’s Oatcakes, including the original Scottish Rough Oatcakes, Organic Super Seeded Oatcakes, Cheese Oatcakes, Cracked Black Pepper Oatcakes and Organic Oatcakes as well as their range of Oat Biscuits, including Stem Ginger Oat Biscuits, Dark Chocolate Chip Oat Biscuits and Mixed Berries Oat Biscuits are available at Countdown, New World, Pak’n Save and independent health food stores.

For more information on Nairn’s, visit or follow the brand on Facebook @nairnsoatcakesnz.

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