We all love a warm cuppa joe in the morning, but what if your regular coffee was also helping the greater good? Enter Generosity Coffee, the latest coffee brand that not only packs a flavour punch but also has a heart.
Founded by Rachel and Nic Berry (from The Barista Academy fame), Generosity Coffee is an ethically conscious company that helps the community, one sip at a time. For every coffee blend purchased via the website, 20 per cent goes toward a charity of your choosing*.
Answering the prayers of coffee drinkers across the country, the range comprises of Regular, a selection of single origin or Decaf, with the option of whole beans or ground coffee (for plunger, stovetop, filter or espresso machines), as well as Nespresso-compatible pods.
“It’s no secret that Kiwi’s love their coffee, but we’ve still been blown away by the great feedback about our coffee blend. After 25 years in the coffee industry, we knew we didn’t want to start just another coffee brand, we wanted something that allowed customers to feel good when having their regular morning coffee – something that helped the greater good but in the easiest possible way,” says Rachel.
“Generosity Coffee is coffee with heart – it has a social conscience, in an age where we all want to do something to help make the world a better place,” concludes Rachel.
The packaging features a number of feel-good quotes to help drinkers power through their day and create positive vibes for a brighter future.
Coffee starts from $25 delivered directly to your door. Subscription services are also available to ensure you’re never caught without your fix!
If you’re keen to try before you buy, Generosity Coffee also has a roastery and café located in Auckland’s Birkenhead. The café follows the same social conscious mantra, with 20 per cent of every coffee sold going to charities and community groups** in need of a financial boost.
Generosity Coffee, visit www.generositycoffee.org.nz.
The café and roastery is located at 255 Hinemoa Street, Birkenhead.
*Choose from the charity selection available on the website, or let the Generosity team choose for you.
** A different charity is selected each month by the Generosity Coffee team. Charities include local schools, play centres, sports groups, environmental and animal organisations as well as larger charities (e.g. Breast Cancer Foundation, Kidscan etc).