Texas BBQ Foods, the brand behind New Zealand’s most authentic Texas-inspired smoked beef brisket, pork belly, cheeses and butter can now be found in the chilled section at supermarkets nationwide.
Products are available at Countdown, New World and Pak’nSave stores throughout the North and South Islands and include:
• Texas BBQ Foods Smoked Pork Belly. RRP $11.99 for a 200g pack.
• Texas BBQ Foods Smoked Beef Brisket. RRP $11.99 for a 200g pack.
• Texas BBQ Foods Smoked Cheese. RRP $8.95 for a 155g pack.
• Texas BBQ Foods Smoked Butter. RRP $6.75 for a 95g pack.
Ready to eat hot or cold, the specially designed packs mean the slow-cooked meats can be heated in seconds, tasting as good as it does straight from the smoker.
Meat cuts are hand seasoned with a traditional Texas-style dry rub. They are then slow smoked and cooked with mesquite (a wood imported from North America) for 20+ hours to create a full, genuine flavour. Even the cheese and butter from Texas BBQ Foods is smoked for three hours to get a true smoke flavour with a sweet finish.
“I spent a lot of time in Houston in my previous career as an engineer,” explains Ash. “I started going to the local barbecue joints and couldn’t get enough of the mesquite-smoked, slow cooked meat. It was a revelation.
“When I returned to New Zealand, I set about trying to recreate this mouth-wateringly tasty, smoky meat that was tender enough to cut with a fork. I spent hours researching and experimenting with traditional Texan spice rubs and cooking methods. It definitely started out as a hobby that ran amok!”
Ash launched Texas BBQ Foods in 2017 with co-founder, Jerynn Peters when they realised how popular the slow-cooked, smoked foods were proving with friends and family.
The versatility, convenience and big smoky flavours are appealing to a loyal and quickly growing fanbase. Customers use the meat, butter and cheese in everything from wraps, sliders, platters, burgers and tacos, hot meat sandwiches, pizzas, salads, and even desserts.
Texas BBQ Foods has already racked up a number of accolades and awards. This includes winning the chilled food section of NZ Artisan Awards 2018 for the Texas BBQ Foods Smoked Pork Belly and Beef Brisket, and placing as a finalist for the Smoked Butter.