Burger Burger is kicking off its fifth anniversary celebrations this week, but rather than preparing for school like most other five-year-olds, the popular eatery is holding a four-week-long party for its loyal fans instead.
After opening its first restaurant in Ponsonby Central on April 15, 2014, Burger Burger quickly made a name for itself with delicious, affordable burgers, drinks and sides using quality, local ingredients. More than 150,000 customers visited that eatery in its first year, and two more restaurants have opened since to cater for the burger-loving public.
Over the past five years, Burger Burger has served up a whopping 1.4 million burgers, almost 250,000 of the best shakes in town, 222,000 bowls of fries and 118,000 serves – almost 32 tonne – of deliciously charred broccoli (because we shouldn’t forget our greens, after all).
To celebrate this milestone, the restaurants will have several special menu items over the course of four weeks, as well as special offers and giveaways galore that fans can keep tabs on via Burger Burger’s social media.
Back by popular demand for the occasion is the Giant Birthday Burger ($69.99) – a special feast for four or more that’s loaded with an 850 gram free-range beef patty, cheddar cheese, free-range smoked bacon, cos lettuce, fresh tomatoes, red onions, pickles, tomato jam, mustard, mayonnaise – and a whole heap of shoestring and curly fries make it the perfect meal.
And because birthdays are all about dessert, Burger Burger will also be offering a sweet “Party In Your Mouth” collaboration with DOE Donuts.
This special DOE donut is filled with Duck Island boysenberry cheesecake ice cream, whipped cream and gooey raspberry sauce and is topped with burnt butter frosting and, of course, a sparkling party candle!
As the celebrations get underway, Burger Burger will also have its eyes on further expansion this year, with new restaurants confirmed for Christchurch and Mount Maunganui opening in May – and more on the horizon.
Boss girl, co-CEO and co-founder Mimi Gilmour says Burger Burger’s first five years have been an amazing ride and she can’t wait for the next five.
“When we first opened Burger Burger, we simply wanted to offer honest burgers made from scratch using real food sourced from local suppliers who care as much as we do,” she says.
“Fast forward five years and we are still here and still growing, but we have never compromised on the consistency, quality or values we started with. We have a dream to be New Zealand’s most loved hospitality brand and we won’t stop until we get there.”
The Birthday Burger and DOE Donut dessert will be available at all three Burger Burger locations for four weeks only.