PURITI is a trusted name when it comes to superior Manuka honey and is considered the best quality New Zealand produces. They have a special focus on offering pure Manuka honey locally and internationally, avoiding the dreadful confusion surrounding the grading systems and quality standards for this one-of-a-kind honey product. Their aim is absolute transparency, as they strive to serve Manuka honey lovers with the best quality ‘real Manuka’ products available.
Today, PURITI announces an exciting new collaboration with inner-city health haven Cali Press renowned for their superb smoothies and wholefood bowls. This exclusive partnership will bring the best immune boosting PURITI Manuka honey hot elixir to the people of Auckland and PURITI’s full range of superior real Manuka honey products to all New Zealand Cali Press stores.
Founded in 2017, Cali Press has bought their “Culture of Health” to Auckland’s shores from Sydney and pays homage to California’s fun and natural way of clean living. Cali Press have created a community of health-nuts through its cafes in Auckland City and Parnell.
Now, through the partnership, that’s a first for both brands, foodies and fitness fanatics can take their health to the next level starting their day with the new hot elixir, or choose from a pack of lozenges, a single serve snap pack or take home a jar of Manuka honey in UMF grades 5+ to 22+.
As part of the partnership, PURITI’s International Brand Manager Adam Boot and Creative Director Chris Monaghan from Cali Press have aligned their like-minded values. With a combined passion and their extensive experience and knowledge of the local market, they’ve created an immune boosting beverage that will go a long way in ensuring a healthy mind, body and soul.
The delicious hot elixir is based on a classic formula. A combination of honey, lemon and hot water, with the genuine nutritional benefits of New Zealand’s most superior Manuka honey that measurably exceeds the Ministry for Primary Industry (MPI) Manuka Honey Science Definition.
One of the most sought-after honey varieties out there, Manuka is highly regarded and sought after in traditional medicine for its nutritional and natural healing properties. Global popularity and continued anecdotal feedback suggests Manuka honey may aid digestion and can soothe inflammation and other ailments, making for a perfect addition to this elixir. The PURITI Manuka Honey hot elixir will support and prepare your immune system, as well as boost your energy, help with inflammation and ease gut problems. It is also loaded with beneficial antioxidants, antiviral and antibacterial properties, which can make a difference in your daily life.
Lemon is also a well-known source of vitamins, and it also brings its own immune-boosting, antibacterial and pH balancing qualities to this remarkable hot elixir beverage.
This new PURITI Manuka honey hot elixir is the perfect companion to a health-conscious winter season. In addition to that, the elixir has a very pleasant, sweet taste that contains a combination of glucose and fructose providing a more balanced energy release, which makes drinking it an enjoyable daily ritual.
“For us, this was a great opportunity to take our Manuka honey to the grab-and-go market in a convenient format” says PURITI International Brand Manager, Adam Boot.
Chris Monaghan from Cali Press also added, “We’re excited to bring this hot elixir to the market – I believe it’s a product that will help many people start their day, and it’s delicious too!”
Whether you want to restore your energy, or find some comfort from the cold season, PURITI and Cali Press have created a fantastic product for all to enjoy and have brought the best Manuka honey range to a new audience.
Find out more about the full range of PURITI products available and do not miss out on the PURITI Manuka honey hot elixir, which is now available at all Cali Press health cafes for a six week introductory price of $3.50 in Auckland City and Parnell, and going to $4.50 thereafter.
About Puriti Manuka Honey
Midlands Apiaries is part of the Midland Group, with a rich history that dates back almost 100 years – is dedicated to supporting the New Zealand agricultural economy. They conceived the PURITI Manuka honey brand in 2018 to significantly lift quality standards, raising the bar on government testing regulations and defending the wonderful Manuka honey resource native to New Zealand. PURITI Manuka is the first Manuka honey to go to these dramatic levels to deliver ‘the world’s best Manuka honey’ in a counterfeit protected package.
About Cali Press
Cali Press launched in Auckland in 2017 with cold pressed juices, smoothies and coffee available daily. Known for offering a great range of wholefoods and snacks, as well as detox juice cleanse programs.