Premium portioned coffee company, Nespresso, has opened the doors to its new immersive Boutique concept in Christchurch today, Friday 17th May 2019.
Following the success of its first opening in Albany, Auckland, the new Christchurch Boutique promises a unique retail experience that has been designed to immerse South Island coffee lovers in the world of coffee.
Nespresso has enjoyed a physical presence in Christchurch since the opening of its Ballantyne’s location in October 2014. Replacing this, the new stand-alone Boutique will be located on Cashel Street, within Christchurch’s contemporary retail precinct.
It features experiential coffee tastings and workshops, designed to allow guests to immerse themselves in the world of high-quality coffee. As part of the experience, visitors will discover the lengths Nespresso goes to in order to source coffee responsibly – from farming, through to production and recycling.
With elements such as a capsule recycling collection point, table-tops finished with used coffee grounds, Forest Stewardship Certified wood, technological systems to reduce energy and water consumption, and even lush greenery embedded with coffee plants to mimic the coffee plantations that are part of the Nespresso AAA Sustainable Quality™ Program, the Boutique encompasses sustainability from top to bottom. Beyond its sustainable aspects, there are also plenty of modern features to ensure a seamless shopping experience; including a virtual queuing system that means customers don’t need to queue at a traditional counter to be served – rather, a Nespresso Coffee Specialist processes customers’ purchases at any location in store through a tablet while their order is speedily prepared at the back of house.
John Ciaglia, Nespresso New Zealand Country Manager, says, “The new Nespresso Boutique concept is designed to take shoppers on a journey, with experiential coffee tastings and discovery sessions that communicate our story and commitment to becoming the most sustainable coffee brand worldwide. Having been part of the Christchurch community for over four years, we’re looking forward to moving to a standalone Boutique as it will enable us to offer a truly immersive shopping experience to our Christchurch customers.”
The Nespresso Boutique concept and open format was designed by award-winning architecture and interior design practice, Universal Design Studio, which was founded by Edward Barber and Jay Osgerby. The space invites guests to explore new coffee tasting rituals and experiences, including:
A Sensorial Welcome: Upon entering each Boutique, Coffee Specialists introduce guests to the vast range of coffees. At this station, guests can get hands-on with the coffee grounds inside a capsule, discovering the aromas and then finish with a taste of the final product.
Discovery at the Bar: As guests continue their journey through the Boutique, perusing the machines and accompanying accessories, a Coffee Specialist will assist them in exploring the coffee range further. They can taste two coffees side-by-side in order to better understand their personal taste preferences.
Learning in the Lab Kitchen: Guests who want to expand their knowledge even further can experiment with coffee recipes and personalise their coffee experience using different
Nespresso machines. From flat whites to unique coffee creations, guests will learn how to make their coffee moments at home extraordinary.
The Christchurch Boutique is the second to feature the immersive concept, and joins Nespresso’s other Boutiques in Auckland – located Queen Street, Newmarket and Albany; and the Wellington Boutique, Lambton Quay. Nespresso also recently opened a pop-up Boutique in Sylvia Park, Auckland.
Discover the new Nespresso Boutique at Tenancy T6, 116 – 126 Cashel Street, Christchurch, open from Friday 17th May, 2019.