Introducing MADE – a fresh, healthy ready-made meal service that combines convenience with taste.

With time-poor Kiwis resorting to takeaways at least once a week, My Food Bag is launching MADE – a new ready-made meal brand to offer households quick and healthy dinners or lunches.

From the popular My Food Bag meal-kit delivery service, MADE will follow a subscription model for customers who wish to have a convenient, wholesome and – most importantly – tasty meal option on hand for those evenings when there’s little time or energy to follow a recipe.

The subscriptions will offer customers the opportunity to buy 4, 6, 9 or 12 individual meals each week, with those meals starting from $12.99 each.

The hand-made meal range will be fresh, rather than frozen, and follow My Food Bag co-founder Nadia Lim’s Nude Food philosophy with each meal featuring fresh seasonal vegetables and local free-range meats.

My Food Bag CEO Kevin Bowler says the new range is perfect for those nights when time’s short, and will offer an easy, healthy alternative to takeaways, “We conducted a survey of our customers and found that 64% of them were having takeaways once a week or more, often because they were getting home late from work,” he says.

“We know that modern family living means it’s not always possible to get in the kitchen to cook dinner every night, so we wanted to offer customers a healthy, ready-made meal solution that’s tasty and easier on their pocket.

“Fresh ready-made meals are proving a significant trend in many overseas markets, so we’re looking forward to providing Kiwis with similar nutritious, time-saving options.”

My Food Bag’s survey of 369 customers found that convenience was seen as the key benefit of takeaways, however 54% of those people saw takeout meals as unhealthy, too. Thirty-nine percent also said they were expensive.

My Food Bag co-founder Nadia Lim says the MADE range of meals offer all the taste and flavour you would expect from a My Food Bag meal that you would cook yourself. “Each meal is cooked by hand in a small batch so it’s just like eating a My Food Bag meal… without having to cook it. These meals are the perfect solution for those busy nights or weeks when you’d usually resort to beans on toast or a takeaway. The MADE meals are also nothing like the “old-school” ready meals you find in supermarket freezers which can be bland and overly processed. With MADE, we’re out to prove that convenience, flavour and freshness can go hand in hand.”

MADE’s ready-meal range is available to order now.
For more information or to make your first MADE order head to www.getmade.co.nz

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