In 2008 Michael Pollan famously and succinctly described the ideal diet: “Eat food. Not too
much. Mainly plants.” All over the world, we see this philosophy reflected in the diets of people who live long healthy lives.

In 2019 Alison’s Pantry is inspiring New Zealanders to take on this mantra and embrace plantbased eating with the Eat More Plants Challenge.

From June 17th , top-selling cookbook author and Masterchef winner, Chelsea Winter, along
with favourite NZ foodies, Sam Mannering and Kelly Gibney will be dropping exclusive recipes weekly in the Eat More Plants Challenge Facebook group. Alison’s Pantry is challenging Kiwis for seven weeks to eat more plants, whether it’s main meals or snacking.

With recipes including plant-based burgers, pies, curries and even desserts, taking part in the Eat More Plants Challenge will show Kiwis just how delicious and simple plant-based eating can be. Participants will have one week to complete each plant-based challenge, which involves simply cooking the recipe and uploading an image into the Facebook group, for the chance to win their share of $12,000 worth of prizes.

Whether you’re a meat-lover, flexitarian, vegetarian or vegan or just wanting to find more
balance, the Alison’s Pantry Eat More Plants Challenge will inspire every type of eater to enjoy delicious, plant-based meals and snacks once a week or more.

NZ Nutrition Foundation dietitian & CEO Sarah Hanrahan says there are significant benefits
to eating more plants. “A plant-based diet can reduce your risk of heart disease, type 2
diabetes, some of the most common types of cancer, and possibly even dementia. Those who eat a plant-based diet are also less likely to be overweight or obese,” Sarah says.

The Eat More Plants Challenge from Alison’s Pantry offers new creative ways for people to
add plant-based foods to their diet for just seven weeks.

Alison’s Pantry Brand Manager Lyn O’Sullivan says, “while eating more plant-based meals
and snacks is a good idea, it’s not something everyone knows how to do. This challenge is a chance for Kiwis to learn how to make interesting, tasty and simple recipes that will become a favourite on the weekly menu.”

To make it even easier for Kiwis to choose plant-based foods, Alison’s Pantry is introducing
unique new products, including ground-breaking quick-cook legumes and new hemp snack.

The new Quick-Cook Green Lentils, Yellow Split Peas and Pearl Barley cook in much less
time than their traditional counterparts, so they can make it back onto the weeknight menu.

The exciting new products exclusive to Alison’s Pantry are Sweet Chilli & Lime Hemp Snacks, Savoury Nut & Hemp Snack, Tropical Trail Mix, Tuscan Nut & Seed Mix, Sweet Chilli & Coconut Couscous, and Rice & Grains Medley.

These nine new ingredients and snacks add to Alison’s Pantry’s extensive range of plantbased products available in New World and Pak’nSave stores now.

To take the Eat More Plants Challenge visit www.facebook.com/groups/EatMorePlantsAP/

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