Italian beer brand Peroni Nastro Azzurro is giving one lucky Kiwi a once-in-a-lifetime opportunity to secure the role of Peroni New Zealand Fashion Week Ambassador, in partnership with New Zealand Fashion Week, 26 August – 1 September 2019.

With applications open now, the role will task the final candidate with taking over Peroni’s social media channels for the week; creating beautiful content and sharing a behind the scenes glimpse into the coveted position as Peroni New Zealand Fashion Week Ambassador.

As Peroni’s Ambassador, the final candidate will also receive all the perks as an official NZFW VIP Delegate; including tickets to all onsite shows and invites to the most exclusive events and parties; return flights to Auckland and airport transfers; accommodation at the Grand Millennium; a dedicated assistant throughout the week; and Mercedes Benz cars and drivers.

As well as this, the Ambassador will spend the week being hosted by Peroni and mingling with international VIP Delegates – who in the past have included the likes of Nicole Warne of Gary Pepper Girl and US Paper Magazine.

Judged by a panel comprising NZFW founder Dame Pieter Stewart and Peroni Brand Ambassador Admir Mullaaliu; the job is open to any up-and-coming fashion industry talent and anyone with an interest in fashion, including fashion designers, photographers, style bloggers, and fashion journalists.

The campaign is in line with Peroni’s global Beauty of Style campaign, which celebrates style in every aspect of life; focusing on the pleasure and inspiration that beauty, style and design can add to experiences.

“Effortless style, creativity and authenticity are at the core of the Peroni Nastro Azzurro brand,” says Admir Mullaaliu. “Peroni is the champion of style, so it’s a natural fit to be a part of New Zealand Fashion Week for another year, and we’re very excited to be offering an Ambassadorship for the first time.”

“We want to give someone a unique opportunity and platform to take their fashion career aspirations to the next level – I’m looking forward to judging our applicants’ interpretation of Italian style alongside the fashion aficionado Dame Pieter Stewart.”

NZFW founder Dame Pieter Stewart says, “We’re so pleased to have Peroni in our group of sponsors for a third year, and the search for a Peroni Fashion Week Ambassador is set to add another exciting element to what’s shaping up to be an unforgettable Fashion Week event.”

“Peroni’s intrinsic style makes it the ultimate employer for an aspiring talent in the fashion space. We’re looking forward to welcoming the successful Peroni Fashion Week Ambassador into our troupe of savvy VIPs.”

Potential Ambassadors must submit their applications by 24 July with an Instagram post responding to the brief ‘Show us your Peroni style’ using the hashtag #PeroniNZFW, and by officially applying via Applicants may interpret the brief as they wish, but must showcase their ability to create beautiful, brand-inspired content in a creative and impactful way and must be aged 25 years or older.

Following initial applications, a shortlist will be selected, and given a chance to impress our judging panel. The final candidate will be announced on August 19.

Now in its 19th year, Fashion Week is the most anticipated event on the New Zealand style calendar, and showcases both emerging and established local designers to an audience of 30,000 across the week.

Peroni New Zealand has been a part of Fashion Week for three years to date, and will be refreshing Fashion Week attendees throughout the week at the Peroni main bar.

For more information, including full prize details, terms and conditions, and FAQs, visit, and Peroni’s Instagram and Facebook pages

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